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Burgundy Accessories for Women

Fail

An estimated 10.8% of orders come back, so Burgundy Accessories for Women is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$80K/yr192K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
34%top-5 click share · 47 brands · 49 sellers

Flapen Score

Burgundy Accessories for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Burgundy Accessories for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Accessories for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Accessories for Women 192K times last year and spent an estimated $80K. The top 5 brands take 39% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
2.1%
Market size, estimated
$80Ka year
Top search term
burgundy accessories for women50K searches a year

02 · Price

A sale here is worth $20.02.

Listings sell for $20.02 on average, from $6.98 to $208.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.02 that is $0 to $2K a year per listing.

Average price
$20.02inside the $15 to $100 sweet spot
Price range
$6.98–$208.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2,086 within Jewelry Sets. It carries 509 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#2,086in Jewelry Sets
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
509per listing
Listings tracked
59

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Burgundy Accessories for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

49

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

34%

Top 20: 70%

Open market

56%

  • Brand 111%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Burgundy Accessories for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Burgundy Accessories for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy accessories for women50K/yr
  • burgundy necklace41K/yr
  • burgundy jewelry set24K/yr
  • maroon necklace19K/yr
  • burgundy jewelry sets for women21K/yr
  • burgundy necklaces for women21K/yr
  • burgundy necklace set12K/yr
  • maroon jewelry sets for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Accessories for Women

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
21%of negative reviews mention “Color”
10.8%of orders come back
“More dark than i needed”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Burgundy Accessories for Women questions

Answered from the same tracked data.