Burberry Scarf

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $822K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-9.5%

Conversion, latest week

0.4%

Market size, estimated

$822Ka year

Peak month

January14.7× the quietest month

Top search term

burberry673K searches a year

Listings sell for $129.71 on average, from $4.81 to $414.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $129.71 that is $13K to $32K a year per listing.

Average price

$129.71above the $15 to $100 sweet spot

Price range

$4.81–$414.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$13K–$32K

Returns

5.5%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #7,068 within Scarves & Wraps. It carries 878 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

97%

Out of stock, average day

7.1%

Average rank

#7,068in Scarves & Wraps

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

878per listing

Listings tracked

63

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months