burberry scarf
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Market size
Good$822K$822K/yr · 1.5M searches
Review moat
Good877.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good$129.71avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Price range
Bad$4.81–$414.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, burberry scarf is a $822K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
burberry scarf market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #7,068
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 67%
- Out of stock
- 7.1%
- Avg brand age
- 42 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
47
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
27%
Top 20: 56%
Open market
11%
- BURBERRY78%
- FLOBLURA3%
- Rofilan3%
- BOSTANTEN2%
- VERONZ2%
- GoldenLife2%
- Open — no brand owns it (11 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 14.7×
Top burberry scarf search terms
- burberry673K/yr
- burberry sunglasses women182K/yr
- burberry bag111K/yr
- burberry sunglasses83K/yr
- burberry purse49K/yr
- burberry scarf139K/yr
- burberry bags for women35K/yr
- burberry sunglasses for women21K/yr
- burberry outlet21K/yr
- burberry scarf for women46K/yr
Top burberry scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BURBERRY BE4216 300213 57M Dark Havana/Brown Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit
BURBERRY$205.854.2★164 rev
BURBERRY BE4216
BURBERRY$99.154.6★1,435 rev
BURBERRY BE4216 30018G 57M Black/Grey Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit
BURBERRY$204.494.2★164 rev
BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit
BURBERRY$195.304.4★31 rev
FLOBLURA Mini Vintage Plaid Purse Genuine Leather Trimmed Canvas Small Size Handbag for women tartan satchel purses Convertible crossbody bag brown
FLOBLURA$55.794.4★85 rev
Newest
by launch dateFLOBLURA Mini Vintage Plaid Purse Genuine Leather Trimmed Canvas Small Size Handbag for women tartan satchel purses Convertible crossbody bag brown
FLOBLURA$55.7985 rev
BURBERRY CAROLL BE4323 Square Shape Acetate Sunglasses with Luxury Eyewear Kit
BURBERRY$185.382 rev
BURBERRY CAROLL BE4323 Square Shape Acetate Sunglasses with Luxury Eyewear Kit
BURBERRY$188.912 rev
Glory Max Unisex Classic Tartan Plaid Winter Scarf Soft Cashmere Feel 72x12 (Beige)
Glory Max$12.91658 rev
BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit
BURBERRY$195.3031 rev
Trending
90-day click momentumBURBERRY CAROLL BE4323 Square Shape Acetate Sunglasses with Luxury Eyewear Kit
BURBERRY$185.383.0★
BURBERRY BE4216
BURBERRY$99.154.6★
BURBERRY BE4216 3001T3 57M Black/Polarized Grey Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit
BURBERRY$239.974.2★
BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit
BURBERRY$195.304.4★
BURBERRY CAROLL BE4323 Square Shape Acetate Sunglasses with Luxury Eyewear Kit
BURBERRY$188.913.0★
What buyers say about burberry scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Well made cheaper quality - its cute”
“It has a silky feel”
“Colors are beautiful”
“Great purchase for the price”
“Favorite fragrance”
“Soft and Warm”
“Great fit”
“Perfect style”
“Exactly as pictured”
“Materials are well done”
What buyers complain about
“were the wrong size”
“NO fragrance, nothing within10 minutes”
“Broken after a few times of use”
“I don't know what quality control measures Amazon has in place for checking its products prior to accepting them for sale”
“Waste of money”
“Shedding a lot of lint”
“It does not look like the picture”
“Dislike the real product color”
“Lint all over your clothes after wearing”
“are too wide”
Top return reasons
Common questions
- Is burberry scarf profitable to sell on Amazon United States?
- The niche generates $822K/yr across 63 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the burberry scarf niche?
- 17 brands and 47 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in burberry scarf?
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 5.5% — above our launch gate.
- When does demand for burberry scarf peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Dec; the busiest month runs 14.7× the quietest.
- What does it cost to enter the burberry scarf niche?
- Listings span $4.81–$414.86; the average listing price is $129.71 (sweet spot $15–$100). The average incumbent carries 878 reviews — the moat a new listing must climb.