bunny pin
Skip itSoft demand (-91.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great166.57avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Okay$5.61–$23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.31avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 57K searches
Growth
Bad-91.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bunny pin is a $6K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bunny pin market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $19K–$23K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #36,269
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 9.7%
- Avg brand age
- 28 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
39%
- KOZUKI16%
- ROSTIVO16%
- Ximimark8%
- Izpack7%
- Zaroqui7%
- SKYFENGCN7%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -91.7% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 22.5×
Top bunny pin search terms
- bunny pin11K/yr
- bunny pins4K/yr
- easter brooch12K/yr
- easter pins15K/yr
- easter pin8K/yr
- easter brooches for women7K/yr
Top bunny pin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KOZUKI Bunny Pin - Cute Rabbit Enamel Brooch for Women & Girls - Clip Lapel Pins
KOZUKI$9.894.7★11 rev
ROSTIVO Easter Bunny Enamel Pin Cute Rabbit with Strawberry Lapel Pin Kawaii Brooch for Jackets Bags Hats Easter Gift
ROSTIVO$6.145.0★2 rev
Ximimark 3 PCS Funny Rabbit Lapel Pin Halloween Game Player Cute Animal Brooch Denim Jacket Decoration
Ximimark$8.085.0★3 rev
Cute Rabbit Bunny Brooch Pin for Women Girls Animal Simulated Freshwater Pearl Pins Clip Lapel Shawl Backpacks Sweater Dress Jackets Badge Brooches Pins Elegant Jewelry Gifts Easter
Izpack$8.844.8★7 rev
Bunny Brooch Cute Rabbit Pin Charm Jewelry Gift for Women Men
Zaroqui$12.645.0★6 rev
Newest
by launch date
Easter Bunny Enamel Pins Colorful Peeps Rabbit Brooch Set Blue Yellow Pink with Gold Trim 3 Pack Holiday Decoration Gift
Fuyage$7.9413 rev
ROSTIVO Easter Bunny Enamel Pin Cute Rabbit with Strawberry Lapel Pin Kawaii Brooch for Jackets Bags Hats Easter Gift
ROSTIVO$6.142 rev
Weightlifting Bunny Enamel Pin - Cute Gym & Fitness Brooch for Backpacks Jackets Hats and Bags - Gift for Workout Lovers and Animal Fans
Velleora$6.773 rev
Bunny Brooch Cute Rabbit Pin Charm Jewelry Gift for Women Men
Zaroqui$12.646 rev
Rhinestone Lady Rabbit Brooch Dainty Cute Christmas Jewelry Crystal Easter Bunny Lapel Pin Party Costume Accessories for Graduation Souvenir Gift Honors Day Halloween
Ptwola$5.61123 rev
Trending
90-day click momentumROSTIVO Easter Bunny Enamel Pin Cute Rabbit with Strawberry Lapel Pin Kawaii Brooch for Jackets Bags Hats Easter Gift
ROSTIVO$6.145.0★
Weightlifting Bunny Enamel Pin - Cute Gym & Fitness Brooch for Backpacks Jackets Hats and Bags - Gift for Workout Lovers and Animal Fans
Velleora$6.774.6★
KOZUKI Bunny Pin - Cute Rabbit Enamel Brooch for Women & Girls - Clip Lapel Pins
KOZUKI$9.894.7★
Opexicos 2Pcs Happy Dancing Rabbit Pin Cute White Twist Butt Bunny Badges Brooches Enamel Lapel Pin Backpack Accessories Gift White Black
Opexicos$7.234.0★
![Flairs New York Animal Theme Enamel Lapel Pin Brooch Badge (Pack of 1 Pin [Rabbit] Doing It)](https://m.media-amazon.com/images/I/31KBZCrWlwL.jpg)
Flairs New York Animal Theme Enamel Lapel Pin Brooch Badge (Pack of 1 Pin [Rabbit] Doing It)
Flairs New York$6.884.7★
What buyers say about bunny pin
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“IT'S SO CUTE AND SPARKLY”
“Excellent Value”
“I purchased 2 in different colors for me and my bestie”
“just the right size”
“Exactly as described”
“so this has been a good real-life durability test”
“these pins are super cute”
“it is non-magnetic and feels strong”
“The construction feels solid”
What buyers complain about
“they would not fit correctly as they should”
“It's just a u shape”
“however, I do not think the durability of them are good”
Top return reasons
Common questions
- Is bunny pin profitable to sell on Amazon United States?
- The niche generates $6K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -91.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the bunny pin niche?
- 14 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in bunny pin?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Durability. The return rate is 1.1%.
- When does demand for bunny pin peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 22.5× the quietest.
- What does it cost to enter the bunny pin niche?
- Listings span $5.61–$23.13; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.