Is bunny keychain profitable to sell on Amazon United States?

The niche generates $78K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (29/100).

How competitive is the bunny keychain niche?

9 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in bunny keychain?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for bunny keychain peak?

Demand peaks in Mar–Apr; the busiest month runs 2.4× the quietest.

What does it cost to enter the bunny keychain niche?

Listings span $8.02–$17.57; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.

bunny keychain

Skip it

Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great348.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.06

avg listing price — sweet spot $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Price range

Okay$8.02–$17.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 594K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-47.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bunny keychain is a $78K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 29/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

bunny keychain market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $138K–$166K; units × avg price
Conversion rate: 1.2%
Avg BSR: #10,219
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.8%
Avg brand age: 23 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

Unpafcxddyig59%
Miokkley10%
Handytoolinc8%
MBZRQKZS5%
MINGRI4%
jtkdxqs4%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -47.7% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 2.4×

Open Trend

Top bunny keychain search terms

bunny keychain233K/yr -43.2%0.8% conv.
fluffy bunny keychain79K/yr -34.6%0.5% conv.
bunny keychain plush70K/yr -65.9%0.9% conv.
rabbit keychain26K/yr -27.0%0.3% conv.
bunny bag charm26K/yr -43.3%0.5% conv.
fluffy bunny22K/yr -42.2%0.4% conv.
bunny plush keychain21K/yr -56.0%1.0% conv.
soft bunny keychain19K/yr -60.4%0.6% conv.
cute bunny keychain17K/yr -28.3%0.6% conv.
fuzzy bunny keychain17K/yr -45.1%0.9% conv.

All search terms

Top bunny keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow

Unpafcxddyig$10.034.5★427 rev

Miokkley Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women (Gray Pink)

Miokkley$8.434.7★1,090 rev

Handytoolinc Plush Bunny Keychain with Pearl Chain 4.5 Artificial Rabbit Golden Chain Backpack Key Pendant Accessories Key Ring Charm Gifts for Women Pink

Handytoolinc$9.914.2★30 rev

MBZRQKZS Bunny Keychain Soft Fluffy Rabbit Keychain Cute Colorful Rabbit Fur Pom Pom Key Rings for Women Pendant Accessories Type 9

MBZRQKZS$8.694.6★157 rev

MINGRI Soft Bunny Keychain with Tin Cute Graduation Plush Gift Keychain for Backpack Bag Charm Gift Key Chain(Purple)

MINGRI$17.574.7★512 rev

Newest

by launch date

BOVVSKY Bunny Keychain with Box Bunny Keychain Plush Soft Bunny Keychain (Red)

BOVVSKY$16.9113 rev

3mo ago

Qivorimith Keychain Clip Keyring Cute Rabbit for Men Women Key Chain Ring Holder Organizer for Home Car Keys Leather Handbags(Grey)

Qivorimith$8.776 rev

6mo ago

Handytoolinc Plush Bunny Keychain with Pearl Chain 4.5 Artificial Rabbit Golden Chain Backpack Key Pendant Accessories Key Ring Charm Gifts for Women Pink

Handytoolinc$9.9130 rev

10mo ago

MINGRI Soft Bunny Keychain with Tin Cute Graduation Plush Gift Keychain for Backpack Bag Charm Gift Key Chain(Purple)

MINGRI$17.57512 rev

1y ago

MBZRQKZS Bunny Keychain Soft Fluffy Rabbit Keychain Cute Colorful Rabbit Fur Pom Pom Key Rings for Women Pendant Accessories Type 9

MBZRQKZS$8.69157 rev

1y ago

What buyers say about bunny keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel44%

“Softer than it looks”

Chain/Key Quality15%

“Cute little keychain”

Value For Money7%

“Worth it”

Color6%

“Color was pretty”

Size-Overall5%

“She fits any and every vibe and look”

Quality-Overall5%

“Very well made”

Durability5%

“So durable”

Advertised Vs Actual Product2%

“Looks just as expected”

Weight Light0%

“It is so lightweight that I do not even know it is there”

Ease Of Use0%

“making it very versatile”

What buyers complain about

Quality-Overall27%

“Looks very cheap”

Size-Overall19%

“Bigger than expected”

Advertised Vs Actual Product10%

“Its my fault for not reading the description”

Durability8%

“Breaks easily”

Strap/String Quality6%

“Arrived with broken string”

Strength5%

“Breaks easily”

Color4%

“Inaccurate color, weird arms”

Shape/Style2%

“Ears are not shaped correctly”

Hard Feel2%

“Body very stiff”

Value For Money1%

“Not worth the price”

Top return reasons

Size-Overall31%

Advertised Vs Actual Product17%

Color12%

Quality-Overall9%

Chain/Key Quality6%

Value For Money4%

Stitch/Finish/Polish3%

Defective Material/Parts3%

Gap/Hole3%

Material Quality2%

Common questions

Is bunny keychain profitable to sell on Amazon United States?: The niche generates $78K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (29/100).
How competitive is the bunny keychain niche?: 9 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in bunny keychain?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for bunny keychain peak?: Demand peaks in Mar–Apr; the busiest month runs 2.4× the quietest.
What does it cost to enter the bunny keychain niche?: Listings span $8.02–$17.57; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.