bunny hat
Skip itSoft demand (-63.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.13avg listing price — sweet spot $15–$100
Price range
Great$9.42–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good513.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad$60K$60K/yr · 299K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bunny hat is a $60K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bunny hat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $60K–$81K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #13,949
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 62%
- Out of stock
- 5.2%
- Avg brand age
- 35 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
42
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
38%
Top 20: 73%
Open market
36%
- Royid16%
- HENWASAI15%
- Solyinne11%
- VPTMRP9%
- THESSNCE7%
- Hshsclth6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.4% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top bunny hat search terms
- bunny hat105K/yr
- bunny beanie36K/yr
- bunny ear hat26K/yr
- bunny ears hat32K/yr
- rabbit hat18K/yr
- bunny ear beanie32K/yr
- bunny hats11K/yr
- bunny ears beanie11K/yr
- white bunny hat6K/yr
- rabbit ear hat5K/yr
Top bunny hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Y2K Fuzzy Bunny Hat for Women Cute Plush Beanie with Bunny Ears Long Rabbit Ears Winter Hat (White)
HENWASAI$20.834.4★209 rev
Furry Beanie Bunny Ears Hat Fluffy Warm Hat Plush Slouchy Beanies for Indoor and Outdoor (Black)
VPTMRP$23.994.4★135 rev
Bunny Ears Hat Fuffy Bunny Hat Cute Y2K Furry Rabbit Beanies for Indoor Outdoor Festival Party Black
Royid$19.834.0★36 rev
THESSNCE Y2k Hat Punk Hats Denim Bunny Hat Chains Distressed Baseball Cap Kpop Outfits Y2k Grunge Hats for Women
THESSNCE$21.384.5★74 rev
Bunny Ears Hat Beanie with Ears Long Ears Grunge Hat Winter Cap Warm Knit Rabbit Crochet Cap
Royid$15.184.5★213 rev
Newest
by launch dateBunny Ears Hat Beanie with Ears Long Ears Grunge Hat Winter Cap Warm Knit Rabbit Crochet Cap
Royid$15.18213 rev
Bunny Ears Hat Fuffy Bunny Hat Cute Y2K Furry Rabbit Beanies for Indoor Outdoor Festival Party Black
Royid$19.8336 rev
Hshsclth Bunny Chunky Beanie with Devil Horns Chenille Crochet Hat with Long Floppy Ears Cute Goth Rabbit Winter Skull Cap (US Alpha One Size Fuchsia)
Hshsclth$25.4015 rev
Hshsclth Bunny Chunky Beanie with Devil Horns Chenille Crochet Hat with Long Floppy Ears Cute Goth Rabbit Winter Skull Cap (US Alpha One Size Pink)
Hshsclth$25.3215 rev
Hshsclth Bunny Chunky Beanie with Devil Horns Chenille Crochet Hat with Long Floppy Ears Cute Goth Rabbit Winter Skull Cap (US Alpha One Size White)
Hshsclth$24.8015 rev
Trending
90-day click momentumHshsclth Bunny Chunky Beanie with Devil Horns Chenille Crochet Hat with Long Floppy Ears Cute Goth Rabbit Winter Skull Cap (US Alpha One Size White)
Hshsclth$24.804.2★
Aolyepm Y2k Hats Bunny Ears Hat for Women Cute Baseball Cap Y2k Accessories Grunge Aesthetic (US Alpha One Size Denim Blue)
Aolyepm$19.824.0★
Hshsclth Bunny Chunky Beanie with Devil Horns Chenille Crochet Hat with Long Floppy Ears Cute Goth Rabbit Winter Skull Cap (US Alpha One Size Pink)
Hshsclth$25.324.2★
Color Block Knit Beanie Hats Cute Bunny Long Ears Grunge Hat Fluffy Winter Cap Warm Knit Rabbit Crochet Hat Red
Pooyikoi$15.744.4★
Bunny Ears Hat Fuffy Bunny Hat Cute Y2K Furry Rabbit Beanies for Indoor Outdoor Festival Party Black
Royid$19.834.0★
What buyers say about bunny hat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good fit, size and shape stay intact, and I get a lot of compliments”
“soft fur”
“It will keep you very warm and easily adjustable”
“Its very comfortable”
“As described”
“I will be getting a few more colors”
“worth ittt”
“She has such great style”
“The material feels super comfy”
What buyers complain about
“Too small”
“Poor quality”
“Dose not match the picture”
“Have to return because the smell is so bad”
“the inside feels cheap too”
“Wrinkled”
“didnt work for me”
“seems like there are things inside thats broken”
“Doesnt stretch and the fit is kinda off”
“the ears didn't last long”
Top return reasons
Common questions
- Is bunny hat profitable to sell on Amazon United States?
- The niche generates $60K/yr across 53 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -63.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the bunny hat niche?
- 33 brands and 42 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in bunny hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.7%.
- When does demand for bunny hat peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the bunny hat niche?
- Listings span $9.42–$37.75; the average listing price is $20.13 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.