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Bunny Ears

Maybe

The top 5 brands take only 34% of clicks. But demand is soft, at -75.6% this quarter, so Bunny Ears is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$502K/yr1.5M searches / yr
90-day growth
-75.6%search demand this quarter
Competition
28%top-5 click share · 54 brands · 72 sellers

Flapen Score

Bunny Ears against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bunny Ears is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunny Ears market on Amazon at a glance

Shoppers on Amazon United States searched for Bunny Ears 1.5M times last year and spent an estimated $502K. The top 5 brands take 34% of clicks. Demand peaks in Mar–Apr–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -75.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $502K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-75.6%
Conversion, latest week
2.9%
Market size, estimated
$502Ka year
Peak month
October15.3× the quietest month
Top search term
bunny ears863K searches a year

02 · Price

A sale here is worth $11.43.

Listings sell for $11.43 on average, from $4.19 to $26.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $11.43 that is $9K to $11K a year per listing.

Average price
$11.43under the $15 to $100 sweet spot
Price range
$4.19–$26.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$11K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,934 within Accessory Sets. It carries 167 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#1,934in Accessory Sets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
167per listing
Listings tracked
70

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bunny Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

72

Top-5 brand share

34%

Top 20: 73%

Top-5 click share

28%

Top 20: 63%

Open market

62%

  • Brand 111%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Bunny Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 15.3×

Search terms

Top Bunny Ears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny ears863K/yr
  • bunny ears headband139K/yr
  • rabbit ears85K/yr
  • white bunny ears69K/yr
  • bunny ears and tail73K/yr
  • easter bunny ears75K/yr
  • bunny headband27K/yr
  • bunny ears for kids26K/yr
  • white rabbit ears29K/yr
  • rabbit ears headband15K/yr

Reviews and returns

What reviews say buyers love and hate about Bunny Ears

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
10%of negative reviews mention “Quality-Overall”
5.5%of orders come back
“Absolute Garbage”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bunny Ears questions

Answered from the same tracked data.