Is bunny costume kids profitable to sell on Amazon United States?

The niche generates $19K/yr across 54 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -69.9%. Flapen's verdict: Skip it (42/100).

How competitive is the bunny costume kids niche?

31 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in bunny costume kids?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 6.3% — above our launch gate.

When does demand for bunny costume kids peak?

Demand peaks in Apr–Sep–Oct; the busiest month runs 31.7× the quietest.

What does it cost to enter the bunny costume kids niche?

Listings span $9.48–$44.63; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.

bunny costume kids

Skip it

Soft demand (-69.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$23.73

avg listing price — sweet spot $15–$100

Review moat

Great184.06

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.48–$44.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 173K searches

Growth

Bad-69.9%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, bunny costume kids is a $19K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–Sep–Oct. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bunny costume kids market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $47K–$59K; units × avg price
Conversion rate: 0.4%
Avg BSR: #8,747
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 18.2%
Avg brand age: 37 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

35%

Top 20: 75%

Open market

35%

WAFUNNE25%
ABENCA11%
dpouujxo9%
AstraPrime9%
Kirei Sui5%
Waitu5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -69.9% search growth over the last 90 days.

Peak months: Apr, Sep, Oct · busiest ÷ quietest = 31.7×

Open Trend

Top bunny costume kids search terms

bunny costume kids65K/yr -63.9%1.8% conv.
kids bunny costume18K/yr -71.5%1.8% conv.
rabbit costume kids13K/yr -55.5%1.4% conv.
disfraz de conejo para nia11K/yr -74.5%0.3% conv.
bunny costume for kids10K/yr -64.5%1.1% conv.
bunny onesie kids11K/yr -75.2%0.9% conv.
bunny costume for girls8K/yr -47.1%0.5% conv.
easter bunny costume kids10K/yr -89.8%0.3% conv.
girls bunny costume10K/yr -69.9%1.6% conv.
pink bunny costume kids4K/yr -16.9%0.0% conv.

All search terms

Top bunny costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

dpouujxo Unisex Funny Easter Bunny Rabbits Mascot Costume Kids Halloween Costume

dpouujxo$24.744.5★271 rev

WAFUNNE Kids Rabbit Costume Cosplay Halloween Easter Animal Onesie for Boys Girls Child Pink Bunny M

WAFUNNE$21.824.4★454 rev

AstraPrime Unisex Kids Onesie Flannel Cosplay Animal Costume Halloween Onesie Pajamas Home Clothing(8-10Years)

AstraPrime$24.724.5★144 rev

ABENCA Easter Bunny Onesie Kids Rabbit Pajamas Girls Cartoon One Piece Animal Halloween Christmas Cosplay Costume.Bunny.130

ABENCA$34.574.2★306 rev

Waitu Rabbit Wearable Blanket Hoodie Funny Halloween Costumes Easter Gifts for Women Men Boys Girls Rabbit Hooded Blanket Flannel Zipper Hoodie Blanket Birthday Gifts for Teens (Kid White)

Waitu$22.204.7★24 rev

Newest

by launch date

Jansun Bunny Costume Set with Adjustable Ears Fluffy Pink Bow Tail Rabbit Costume Accessories for Easter Halloween Parties

Jansun$9.927 rev

6mo ago

Pink Bunny Costume 6-Piece Set Bunny Ears Headband with Bow Tie and Tail Bunny Costume for Halloween and Easter Celebrations Bunny Accessories for Costume Parties and Themed Events(8-12 Age)

JFBNXB$10.681 rev

6mo ago

Simple polymer 3 Pcs Bunny Costume with Headband Bow Tie Easter Rabbit Costume White Bunny Accessory for Easter Theme Party

Simple polymer$18.363 rev

7mo ago

PinkSheep Girls Bunny Costume Set Led Light Up Girls Tutu Skirt With Bunny Ears Headband Bow Tie Accessories Kids School Party Outfit Animal Costumes Halloween Dress Up Cosplay Birthday Gifts

PinkSheep$14.7798 rev

9mo ago

Waitu Rabbit Wearable Blanket Hoodie Funny Halloween Costumes Easter Gifts for Women Men Boys Girls Rabbit Hooded Blanket Flannel Zipper Hoodie Blanket Birthday Gifts for Teens (Kid White)

Waitu$22.2024 rev

11mo ago

What buyers say about bunny costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Decent for the price”

Size-Overall23%

“sizing is accurate”

Advertised Vs Actual Product10%

“All the pieces were there as advertised”

Fun/Entertainment Experience9%

“Fun Easter”

Comfort-Overall9%

“Very comfortable and great value for the price”

Quality-Overall7%

“Great quality”

Material Quality4%

“good quality material was used”

Soft Feel3%

“Super soft bunny onsie”

What buyers complain about

Quality-Overall17%

“Cheap and junky”

Size-Overall9%

“Feet are fabric flap is not feet”

Smell9%

“This costume had the worst chemical smell I've ever smelled on a fabric”

Stretchability/Expandability/Elasticity7%

“Elastic band for the nose snapped immediately”

Mess Free7%

“Dirty”

Heating7%

“its also hot”

Touch/Button Controls7%

“There are buttons down the front that are difficult for small children to use because they are very tight”

Design-Overall7%

“Poorly made”

Wrinkles6%

“Vest, gloves, eye was wrinkled”

Thin4%

“It is thin”

Top return reasons

Size-Overall57%

Length8%

Quality-Overall7%

Advertised Vs Actual Product5%

Material Quality4%

Zipper Quality3%

Product Condition2%

Value For Money2%

Defective Material/Parts1%

Thigh Fit1%

Common questions

Is bunny costume kids profitable to sell on Amazon United States?: The niche generates $19K/yr across 54 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -69.9%. Flapen's verdict: Skip it (42/100).
How competitive is the bunny costume kids niche?: 31 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in bunny costume kids?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 6.3% — above our launch gate.
When does demand for bunny costume kids peak?: Demand peaks in Apr–Sep–Oct; the busiest month runs 31.7× the quietest.
What does it cost to enter the bunny costume kids niche?: Listings span $9.48–$44.63; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.