Skip to content

Bull Costume

Fail

An estimated 11.5% of orders come back, so Bull Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$16K/yr46K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
62%top-5 click share · 15 brands · 29 sellers

Flapen Score

Bull Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bull Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bull Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Bull Costume 46K times last year and spent an estimated $16K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
0.8%
Market size, estimated
$16Ka year
Peak month
October22.3× the quietest month
Top search term
bull costume29K searches a year

02 · Price

A sale here is worth $42.33.

Listings sell for $42.33 on average, from $16.58 to $118.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $42.33 that is $0 to $4K a year per listing.

Average price
$42.33inside the $15 to $100 sweet spot
Price range
$16.58–$118.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
11.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #9,252 within Sleep & Lounge. It carries 115 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#9,252in Sleep & Lounge
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
115per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bull Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

29

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

23%

  • BWVQNO26%
  • CUTTUECD15%
  • dressfan15%
  • BETIFUHOM11%
  • GOPRIME6%
  • BoqiBoqi5%

Demand

Bull Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 22.3×

Reviews and returns

What reviews say buyers love and hate about Bull Costume

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Quality-Overall”
11.5%of orders come back
“the quality of this onesie was horrendous”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bull Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data