Is bulk pins profitable to sell on Amazon United States?

The niche generates $40K/yr across 44 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Skip it (49/100).

How competitive is the bulk pins niche?

32 brands and 60 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in bulk pins?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.1%.

When does demand for bulk pins peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the bulk pins niche?

Listings span $3.90–$37.20; the average listing price is $11.89 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.

bulk pins

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Review moat

Great386.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Great58%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$3.90–$37.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.89

avg listing price — sweet spot $15–$100

Growth

Okay+18.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$40K

$40K/yr · 253K searches

According to Flapen's Amazon United States niche tracking, bulk pins is a $40K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bulk pins market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $36K–$48K; units × avg price
Conversion rate: 1.3%
Avg BSR: #17,624
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 5.0%
Avg brand age: 31 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 rising

Sellers

Top-5 brand share

58%

Top 20: 88%

Top-5 click share

47%

Top 20: 75%

Open market

38%

SINCCO20%
Papacharms17%
fiintrwa10%
Anjulery6%
YJ PREMIUMS5%
POP MART4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top bulk pins search terms

purse pins26K/yr +42.8%0.7% conv.
trading pins21K/yr +145.2%0.6% conv.
bulk enamel pins29K/yr +17.8%0.5% conv.
cartoon pins18K/yr +13.8%0.1% conv.
funny pins for work15K/yr -10.9%0.7% conv.
meme pins20K/yr -4.0%0.4% conv.
assorted pins12K/yr +31.8%0.9% conv.
decorative pins for bags7K/yr +38.2%1.0% conv.
character pins12K/yr +13.2%0.2% conv.
funny work pins9K/yr +9.9%0.5% conv.

All search terms

Top bulk pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts

Papacharms$9.994.4★93 rev

SINCCO 20/40/50/80 PCS Cute Enamel Backpack Pins Funny Enamel Pins Bulk Set Cool Button Pins Aesthetic Brooch Lapel Pins Anime for Backpacks Jackets Hats Kids Girls(Style-20)

SINCCO$10.084.6★1,037 rev

SINCCO 20/40/50 PCS Cute Enamel Pins Bulk Funny Backpack Pins Aesthetic Lapel Badge Pins Set Assorted Enamel Brooch Pins for Backpacks Hats Bags Landyards

SINCCO$10.534.6★515 rev

fiintrwa 20 Mixed Enamel Brooch Bulk Set Lapel Badges Cartoon Plant Enamel Pin Sets Funny Button Pins Jewelry for Backpack Cloths Hats Jacket Decoration

fiintrwa$10.774.5★1,589 rev

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$17.074.3★88 rev

Newest

by launch date

30PCS Funny Pins for Work Sarcastic Pins Bulk Funny Pin for Jackets/Hats/Bags Office Worker Coworker Gifts

YEALQUE$10.6331 rev

7mo ago

Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts

Papacharms$9.9993 rev

7mo ago

6 Pcs Rhinestone Safety Pins Fancy Safety Pins for Clothes Faux Crystal Brooch Clips for Women Sweater Shirt Dress Hat Scarf Decoration (Gold & Sliver & Rose Gold)

YQQYG$6.01128 rev

8mo ago

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$17.0788 rev

10mo ago

Sowpopy 20 Pcs Funny Enamel Pins Bulk Cute Backpack Pins Cool Fun Badge Lapel Pins for Backpacks Hats Bags Adults

SOWPOPY$15.3572 rev

11mo ago

What buyers say about bulk pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Good Quality”

Value For Money14%

“Good value”

Advertised Vs Actual Product10%

“Exactly as pictured”

Gifting Purpose7%

“Fun Gift”

Color5%

“bright colors”

Size-Overall5%

“Nice size”

Durability4%

“Didnt break or anything”

Ease Of Use3%

“Easy to use”

Fun/Entertainment Experience2%

“Hours is fun”

Design-Overall1%

“Cute designs too”

What buyers complain about

Size-Overall21%

“On the small side”

Durability13%

“Broke almost immediately”

Quality-Overall12%

“Quality seemed cheap”

Advertised Vs Actual Product10%

“Pin was not included in the advertised images either”

Adhesion/Stickiness4%

“then had to get WD-40 to remove all the adhesive it kind of ruined the point of putting it in a nice case”

Value For Money4%

“Over priced,”

Fastener Quality3%

“The backings dont stay on”

Locking Mechanism2%

“Not secure”

Strength2%

“They are so flimsy”

Embellishment/Embroidery Quality2%

“Very few decorative items”

Top return reasons

Advertised Vs Actual Product24%

Size-Overall23%

Defective Material/Parts9%

Quality-Overall9%

Value For Money7%

Design-Overall5%

Material Quality3%

Color3%

Functionality-Overall2%

Shape/Style1%

Common questions

Is bulk pins profitable to sell on Amazon United States?: The niche generates $40K/yr across 44 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Skip it (49/100).
How competitive is the bulk pins niche?: 32 brands and 60 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in bulk pins?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.1%.
When does demand for bulk pins peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the bulk pins niche?: Listings span $3.90–$37.20; the average listing price is $11.89 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.