bulk backpacks with school supplies
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+300.8%90-day search growth — must beat 0% to launch
Avg price
Great$86.68avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,533.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$14.57–$247.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 13K searches
According to Flapen's Amazon United States niche tracking, bulk backpacks with school supplies is a $18K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
bulk backpacks with school supplies market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $43K–$65K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,156
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 93%
- Out of stock
- 23.9%
- Avg brand age
- 34 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
24
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 79%
Open market
15%
- Moda West43%
- Trail maker20%
- Silkfly11%
- School Supply Boxes5%
- PerKoop4%
- Winterlace3%
- Open — no brand owns it (11 brands, 15%)
Demand
Weekly Amazon search volume, last 50 weeks — +300.8% search growth over the last 90 days.Top bulk backpacks with school supplies search terms
- bulk backpacks with school supplies5K/yr
- backpack with school supplies5K/yr
- school supplies backpack4K/yr
Top bulk backpacks with school supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
24-Pack 17 Backpacks for Kids - Bookbags in Bulk for Elementary Middle and High School Students 12 Assorted Colors
Moda West$88.754.5★1,729 rev
24-Pack 15 Backpacks for Kids - Bookbags in Bulk for Elementary Middle and High School Students 12 Assorted Colors
Moda West$83.364.4★494 rev
24 Pack Bulk Backpacks with School Supplies for Kids - Trailmaker Wholesale Backpack and School Supplies Kits
Trail maker$185.194.6★169 rev
Moda West 17 Inch Bulk Backpacks with 34 Piece School Supplies Kits - Pens Pencils Crayons - Case of 12 Wholesale Backpacks in 12 Assorted Colors
Moda West$122.574.3★88 rev
Silkfly 24 Pack 17 Backpacks Bulk with 24 Stationery Supply Sets Bookbags and Writing Accessories Kit for Donation(Multicolor)
Silkfly$152.514.5★36 rev
Newest
by launch date
Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Blue Navy
Amazon Essentials$14.63248 rev
Silkfly 12 Pcs 17 Backpacks with 144 Pcs office Supplies Kits Includes Markers Scissors Rulers Sharpeners Ballpoint Pens Erasers Pencil Cases Pencils for Elementary(Macaron)
Silkfly$83.3460 rev
Trail maker Kids Backpacks with School Supplies for Boys Girls | 30 Piece Back to School Supplies Set with 17 Bungee Backpack (Red & Black)
Trail maker$19.3860 rev
Sunnymove 42 Pcs Back to School Supplies Kits with Backpacks Fans Water Bottle Notebooks Pens Backpacks Stationery Bulk for Elementary Middle High School Students
Sunnymove$39.582 rev
KIEAL 16.5/19IN School Backpack for Girls with 24Pcs Accessories Anti-Theft Kids Backpack for Students New Semester Presents with Pins and Card Holder
KIEAL$42.83286 rev
Trending
90-day click momentum
Moda West 17 School Backpacks for Kids - Backpacks in Bulk for Elementary Middle and High School Students 10 Pack
Moda West$44.594.5★
Silkfly 12 Pcs 17 Backpacks with 144 Pcs office Supplies Kits Includes Markers Scissors Rulers Sharpeners Ballpoint Pens Erasers Pencil Cases Pencils for Elementary(Macaron)
Silkfly$83.344.7★
Moda West 17 Inch Bulk Backpacks with 50 Piece School Supply Kit - Case of 12 Wholesale Backpacks in Assorted Colors 6 Boy 6 Girl
Moda West$178.504.3★
Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Blue Navy
Amazon Essentials$14.634.6★
Amazon Basics Backpack for School Travel Study with Padded Adjustable Shoulder Straps Spacious Compartment Water Bottle Pockets Durable Classic Design Black
Amazon Basics$17.544.6★
What buyers say about bulk backpacks with school supplies
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the bag is fantastic”
“Good value”
“Perfect fit”
“Lots of space”
“Durable bag”
“Very sturdy”
“very nice colorful backpack”
“Very useful”
“Very comfortable”
“Fantastic design”
What buyers complain about
“Fell apart immediately”
“Bag is of bad quality”
“Wrong size”
“One of the straps broke after a few months”
“Awful Zipper”
“overpriced”
“The material is cheap”
“I would have liked the material to be a little thicker”
“Not very sturdy”
“Fishy smell”
Top return reasons
Common questions
- Is bulk backpacks with school supplies profitable to sell on Amazon United States?
- The niche generates $18K/yr across 40 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +300.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the bulk backpacks with school supplies niche?
- 17 brands and 24 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in bulk backpacks with school supplies?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.2%.
- What does it cost to enter the bulk backpacks with school supplies niche?
- Listings span $14.57–$247.50; the average listing price is $86.68 (sweet spot $15–$100). The average incumbent carries 2,533 reviews — the moat a new listing must climb.