Is buffalo plaid shirt womens profitable to sell on Amazon United States?

The niche generates $14K/yr across 156 tracked products. 15 of 68 products launched in the last 360 days are still selling. 90-day search growth is +31.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the buffalo plaid shirt womens niche?

63 brands and 69 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in buffalo plaid shirt womens?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 10.8% — above our launch gate.

When does demand for buffalo plaid shirt womens peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the buffalo plaid shirt womens niche?

Listings span $9.32–$34.29; the average listing price is $19.63 (sweet spot $15–$100). The average incumbent carries 1,571 reviews — the moat a new listing must climb.

buffalo plaid shirt womens

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but a small market ($14K/yr) keeps it on the watch list.

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Great$19.63

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$9.32–$34.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+31.8%

90-day search growth — must beat 0% to launch

Review moat

Okay1,571.11

avg incumbent reviews — the moat a new listing must climb

Returns

Bad10.8%

return rate — above 5% kills the launch gate

Market size

Bad$14K

$14K/yr · 308K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, buffalo plaid shirt womens is a $14K/yr Amazon United States market (308K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

buffalo plaid shirt womens market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $20K–$25K; units × avg price
Conversion rate: 0.2%
Avg BSR: #10,621
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 5.1%
Avg brand age: 27 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

Top-5 brand share

37%

Top 20: 76%

Top-5 click share

15%

Top 20: 41%

Open market

59%

Amazon Essentials15%
IDEALSANXUN7%
Milumia5%
OPCAKM5%
SUUKSESS5%
LOMON4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top buffalo plaid shirt womens search terms

plaid top67K/yr +67.2%0.2% conv.
plaid tops18K/yr +61.9%0.2% conv.
plaid button up women19K/yr +52.1%0.1% conv.
plaid blouse26K/yr +30.3%0.1% conv.
plaid blouses for women26K/yr -13.2%0.2% conv.
womens plaid top12K/yr +62.3%0.1% conv.
plaid shirts for women cowgirl11K/yr -10.4%0.0% conv.
plaid women15K/yr +0.7%0.1% conv.
womens plaid tops14K/yr +9.5%0.0% conv.
womens red plaid shirt14K/yr -4.1%0.0% conv.

All search terms

Top buffalo plaid shirt womens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Fluid Twill Short Puff Sleeve Smock Detail Shirt Red Black Handkerchief Plaid X-Large

Amazon Essentials$12.174.2★3,184 rev

IDEALSANXUN Linen Tops for Women Spring Summer Clothes 2026 Cute Crop Sleeveless Plaid Shirts Blouses Gingham Top Dark Khaki S

IDEALSANXUN$18.264.2★623 rev

Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Navy Buffalo Plaid Large

Amazon Essentials$12.084.3★11,846 rev

EMMIOL Halter Tops for Women Summer Going Out Shirt Pink Plaid

EMMIOL$11.913.7★105 rev

Women Y2k Short Sleeve Button Up Shirt Lapel Collar V Neck Plaid Open Front Blouse Basic Casual Going Out T-Shirt(Deep Blue S)

PIMUXISE$15.863.6★98 rev

Newest

by launch date

OPCAKM Casual Tops for Women Plaid Babydoll T Shirts Sleeveless Peplum Top Cotton Blouse Summer Shirts Trendy(Red-M)

OPCAKM$21.84197 rev

5mo ago

ELLEVEN Stretchy Knit Vest Tops for Women V Neck Fitted Button Down Vest Top Trendy Business Casual Outfits Waistcoat Brown Plaid Medium

ELLEVEN$28.48384 rev

9mo ago

Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes

Dookttker$22.3450 rev

9mo ago

OYOANGLE Womens Y2k Halter Tank Tops Ruched Backless Sexy Going Out Plaid Crop Top Brown Small

OYOANGLE$19.642 rev

10mo ago

Floerns Womens Plaid Button Down Shirts Collared Long Sleeve Casual Blouse Top Brown Small

Floerns$28.3434 rev

11mo ago

What buyers say about buffalo plaid shirt womens

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“accurate fit”

Comfort-Overall11%

“So comfortable”

Material Quality6%

“lightweight material”

Quality-Overall5%

“Cute shirt good price good quality”

Color5%

“the color is vibrant”

Shape/Style5%

“Cute style”

Advertised Vs Actual Product3%

“just as advertised”

Weight Light3%

“The fabric feels lightweight”

Soft Feel3%

“Fabric is soft”

Value For Money2%

“Good value for the money”

What buyers complain about

Size-Overall25%

“Too Large”

Material Quality8%

“Cheap material”

Quality-Overall5%

“It looks cheap”

Color4%

“Too pink”

Shrinkage Resistance3%

“Shrinks a ton”

Advertised Vs Actual Product3%

“Does not look like the picture”

Sleeve Fit3%

“Fits weird in the sleeves”

Arm Fit2%

“runs small in the arms”

Chest Fit2%

“the chest was too small for me”

Thickness2%

“Shirt is incredibly thin”

Top return reasons

Size-Overall45%

Chest Fit8%

Length8%