Buffalo Plaid Pajama Pants

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

-51.6%

Conversion, latest week

0.6%

Market size, estimated

$28Ka year

Peak month

December49.6× the quietest month

Top search term

red pajama pants47K searches a year

Listings sell for $15.96 on average, from $9.07 to $28.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.96 that is $0 to $2K a year per listing.

Average price

$15.96inside the $15 to $100 sweet spot

Price range

$9.07–$28.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #488 within Sleep & Lounge. It carries 7,004 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

3.1%

Average rank

#488in Sleep & Lounge

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

7,004per listing

Listings tracked

51

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months