Buffalo Hat
FailShoppers spend an estimated $22K a year here, so Buffalo Hat is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $22K/yr59K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 37%top-5 click share · 42 brands · 64 sellers
Flapen Score
Buffalo Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Buffalo Hat is stronger. Inside it, weaker.
Market
The Buffalo Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Buffalo Hat 59K times last year and spent an estimated $22K. The top 5 brands take 46% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $22Ka year
- Top search term
- buffalo hat23K searches a year
02 · Price
A sale here is worth $23.44.
Listings sell for $23.44 on average, from $8.31 to $89.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.44 that is $0 to $2K a year per listing.
- Average price
- $23.44inside the $15 to $100 sweet spot
- Price range
- $8.31–$89.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #15,377 within Baseball Caps. It carries 560 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 76%
- Out of stock, average day
- 6.4%
- Average rank
- #15,377in Baseball Caps
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 560per listing
- Listings tracked
- 54
04 · Newcomers
0 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Buffalo Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
64
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
37%
Top 20: 74%
Open market
49%
- Brand 113%
- Brand 211%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Buffalo Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 3.1× · 6 of 12 months tracked
Search terms
Top Buffalo Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- buffalo hat23K/yr
- bison hat14K/yr
- buffalo costume7K/yr
- buffalo hat with horns10K/yr
- bison hat with horns4K/yr
Reviews and returns
What reviews say buyers love and hate about Buffalo Hat
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buffalo Hat questions
Answered from the same tracked data.









