buffalo bills winter hat
Skip itSoft demand (-92.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.11avg listing price — sweet spot $15–$100
Price range
Great$9.64–$37.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad13,183.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 147K searches
Growth
Bad-92.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, buffalo bills winter hat is a $65K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
buffalo bills winter hat market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $111K–$133K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #3,706
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 46%
- Out of stock
- 28.4%
- Avg brand age
- 53 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
26
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
29%
- New Era18%
- Generic14%
- MIXNUS13%
- LASTMINVIN12%
- YANGUMGUAN7%
- Outerstuff6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 105.5×
Top buffalo bills winter hat search terms
- buffalo bills beanie44K/yr
- buffalo bills winter hat47K/yr
- bills beanie28K/yr
- bills winter hat14K/yr
- buffalo bills knit hat6K/yr
- buffalo bills beanie for men7K/yr
Top buffalo bills winter hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Buffalo Beanie Hat Football Knit Hats Winter Cuffed Stylish Beanie Cap Sport Fans Fashion Toque Cap
MIXNUS$14.944.8★531 rev
Buffalo Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers
LASTMINVIN$26.284.7★80 rev
Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$10.364.6★105 rev
New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Buffalo Bills)
New Era$37.304.8★756 rev
New Era Womens NFL Official Cozy Cable Knit Cuff Pom Beanie Hat (as1 Alpha one_Size Buffalo Bills Blue)
New Era$37.314.7★400 rev
Newest
by launch dateWinter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$10.36105 rev
Classic Beanie Hat for Football Fans Embroidered Skull Cap Vintage Cuffed Knit Hat with Warm Winter Gloves Gifts for Men Women Bule2
Kungens$16.09124 rev
HUIGONGSHOU Vintage Cuffed Knit Beanie with Pom-Pom Winter Hat Skull Warm Thick Cap for Men Women & Fans
HUIGONGSHOU$12.6756 rev
Buffalo Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers
LASTMINVIN$26.2880 rev
Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat
Zihogrc$11.9155 rev
Trending
90-day click momentum
Home Prefer Mens Beanie Hat for Winter Knitted Hat with Bill Daily Beanie Cap Black
Home Prefer$13.664.4★
Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat
Zihogrc$11.914.4★
Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$10.364.6★
Carhartt Mens Knit Cuffed Beanie Black/White One Size
Carhartt$18.534.8★
Buffalo Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers
LASTMINVIN$26.284.7★
What buyers say about buffalo bills winter hat
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Amazing quality”
“Looks and fits as described/shown”
“Very comfortable”
“As advertised”
“Great neutral color”
“Good price”
“Excellent product perfect for the cold weather”
“Not to mention it is super soft yet still breathable”
“the material was soft”
What buyers complain about
“Fit is tight”
“Absolute ridiculous low quality”
“its way too long”
“I wanted the grey one”
“it has not stretched much”
“Didn't happen the one I received was tight and uncomfortable”
“Could have been cheaper”
“Bummer that this arrived STINKING heavily of men's cologne”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“now the stitching is uneven”
Top return reasons
Common questions
- Is buffalo bills winter hat profitable to sell on Amazon United States?
- The niche generates $65K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -92.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the buffalo bills winter hat niche?
- 14 brands and 26 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in buffalo bills winter hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Length. The return rate is 2.4%.
- When does demand for buffalo bills winter hat peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 105.5× the quietest.
- What does it cost to enter the buffalo bills winter hat niche?
- Listings span $9.64–$37.31; the average listing price is $22.11 (sweet spot $15–$100). The average incumbent carries 13,184 reviews — the moat a new listing must climb.