Buffalo Bills Winter Hat

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -92.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

-92.5%

Conversion, latest week

2.0%

Market size, estimated

$65Ka year

Peak month

December105.5× the quietest month

Top search term

buffalo bills beanie44K searches a year

Listings sell for $22.11 on average, from $9.64 to $37.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.11 that is $0 to $2K a year per listing.

Average price

$22.11inside the $15 to $100 sweet spot

Price range

$9.64–$37.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #3,706 within Skullies & Beanies. It carries 13,184 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

96%

Out of stock, average day

28.4%

Average rank

#3,706in Skullies & Beanies

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

13,184per listing

Listings tracked

24

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months