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Buffalo Bills Sweatpants

Fail

Demand is soft, at -38.3% this quarter, so Buffalo Bills Sweatpants is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$50K/yr232K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
39%top-5 click share · 10 brands · 15 sellers

Flapen Score

Buffalo Bills Sweatpants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Buffalo Bills Sweatpants is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Bills Sweatpants market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Bills Sweatpants 232K times last year and spent an estimated $50K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
0.6%
Market size, estimated
$50Ka year
Peak month
December20.5× the quietest month
Top search term
zubaz pants men46K searches a year

02 · Price

A sale here is worth $33.49.

Listings sell for $33.49 on average, from $9.27 to $59.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.49 that is $0 to $3K a year per listing.

Average price
$33.49inside the $15 to $100 sweet spot
Price range
$9.27–$59.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #6,668 within Active Pants. It carries 1,008 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
22.1%
Average rank
#6,668in Active Pants
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,008per listing
Listings tracked
45

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Buffalo Bills Sweatpants products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 77%

Open market

4%

  • Zubaz65%
  • KARAZZO10%
  • Otomix9%
  • FOCO8%
  • Ajiusmm3%
  • Northwest1%
  • Open — no brand owns it (4 brands, 4%)

Demand

Buffalo Bills Sweatpants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Buffalo Bills Sweatpants search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zubaz pants men46K/yr
  • zubaz28K/yr
  • zubaz pants22K/yr
  • buffalo bills pajamas29K/yr
  • buffalo bills sweatpants20K/yr
  • buffalo bills pants20K/yr
  • mens zubaz pants5K/yr
  • buffalo bills robe5K/yr
  • buffalo bills bathrobe3K/yr
  • buffalo bills pajama pants9K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Bills Sweatpants

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Quality-Overall”
5.6%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Buffalo Bills Sweatpants questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data