Is buddha necklace profitable to sell on Amazon United States?

The niche generates $36K/yr across 57 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the buddha necklace niche?

34 brands and 40 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in buddha necklace?

Top complaints mined from reviews: Size-Overall, Durability, Allergies. The return rate is 2.2%.

When does demand for buddha necklace peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the buddha necklace niche?

Listings span $4.29–$89.68; the average listing price is $19.13 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.

buddha necklace

Worth a look

Shows a thin review moat (297 avg reviews), but a small market ($36K/yr) keeps it on the watch list.

Review moat

Great296.81

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.13

avg listing price — sweet spot $15–$100

Price range

Great$4.29–$89.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Market size

Bad$36K

$36K/yr · 274K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, buddha necklace is a $36K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

buddha necklace market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $57K–$77K; units × avg price
Conversion rate: 0.7%
Avg BSR: #15,115
Page quality: 0%
Prime: 86%
Sponsored: 75%
Out of stock: 9.9%
Avg brand age: 55 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

34%

Top 20: 70%

Open market

42%

yipima20%
Shop-iGold16%
Jacruces10%
Buddha & Karma4%
WESTMIAJW4%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top buddha necklace search terms

buddha necklace122K/yr -7.5%0.8% conv.
buddhist necklace28K/yr -20.5%0.5% conv.
buddha pendant26K/yr -7.5%0.3% conv.
buddha chain24K/yr -10.9%0.6% conv.
buddha necklace for women21K/yr -4.6%0.7% conv.
buddha necklace for men20K/yr -14.1%0.8% conv.
buddha jewelry8K/yr -30.4%0.1% conv.
buddha charm6K/yr +0.6%0.2% conv.
gold buddha necklace6K/yr -10.6%0.4% conv.
buddhism necklace5K/yr +5.8%0.3% conv.

All search terms

Top buddha necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

yipima Buddha Pendant Necklace for Women Men 18K Gold Plated Zircon Inlay Multi-color Buddha Head for Protection 3MM Flat Figaro Necklace Chain

yipima$6.144.4★99 rev

Jacruces Jade Buddha Necklace for Women & Men Pink Green Laughing Buddha Chain Pendant with 18k Gold Plated Chain Iced Out Bling Cubic Zirconia Lucky Necklace Jewelry Gift

Jacruces$14.374.4★1,505 rev

Miami Cuban Link 6mm Chain 14k Gold Filled Laughing Jade Buddha Necklace (24.0)

Shop-iGold$88.023.6★22 rev

Buddha & Karma Hetian Jade Pendant Necklace Natural Green Jade Amulet for Protection Prosperity & Harmony Lucky Feng Shui Jewelry for Men & Women

Buddha & Karma$82.524.0★2 rev

Yocoyee Obsidian Stone Buddha Beads Chain Necklace Imitate Jade Buddhism Jewelry for Women Men Protect Lucky Necklace-Black

Yocoyee$7.414.6★246 rev

Newest

by launch date

Buddha & Karma Hetian Jade Pendant Necklace Natural Green Jade Amulet for Protection Prosperity & Harmony Lucky Feng Shui Jewelry for Men & Women

Buddha & Karma$82.522 rev

1y ago

Smiling Laughing Buddha Pendant - Green Jadeite Jade 14k Gold Filled Hand Crafted Rope Chain Necklace (16.00 Inches)

Shop-iGold$21.76101 rev

1y ago

UNICRAFTALE 4Pcs 4 Colors Maitreya Buddha Pendant Necklaces Beaded Buddhist Necklaces for Men Women Laughing Buddha Guanyin Necklace Amulet Talisman Lucky Crystal Pendant Necklace

UNICRAFTALE$13.295 rev

1y ago

Authentic Blessed Tibetan Temple Handmade Buddha Bracelet Red String Protection Bracelet with a Talisman Good Luck Buddhist Bracelets with Varja Knots Spiritual Gifts for Women Men (7.5 inch)

Generic$12.87121 rev

1y ago

yipima Buddha Pendant Necklace for Women Men 18K Gold Plated Zircon Inlay Multi-color Buddha Head for Protection 3MM Flat Figaro Necklace Chain (chain length:22 red)

yipima$6.1499 rev

2y ago

What buyers say about buddha necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Feels well made”

Chain/Key Quality10%

“Chain was good”

Size-Overall9%

“Beautiful and fit perfectly”

Value For Money8%

“Good deal for the money”

Design-Overall4%

“Beautiful design”

Durability4%

“Very durable”

Weight Light4%

“it made me feel light”

Brightness/Shine/Glow4%

“It fairly glows”

Thickness4%

“thick it hasnt faded”

Ease Of Use3%

“Easy to layer or wear by itself”

What buyers complain about

Size-Overall40%

“bud is small”

Durability11%

“broke within a week”

Allergies8%

“Causes skin irritation if you don't take it off”

Color7%

“turned my neck green after a few days”

Quality-Overall6%

“Trash”

Water Resistance3%

“the item is NOT water proof”

Value For Money3%

“Looks pricey”

Weight Heavy1%

“Much heavier than I anticipated”

Material Quality1%

“feels super cheap”

Fastener Quality1%

“and the clasp is weird”

Top return reasons

Size-Overall44%

Advertised Vs Actual Product8%

Quality-Overall7%

Defective Material/Parts7%

Color6%

Chain/Key Quality5%

Durability4%

Wrist Fit2%

Metal Authenticity2%

Weight Heavy2%

Common questions

Is buddha necklace profitable to sell on Amazon United States?: The niche generates $36K/yr across 57 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the buddha necklace niche?: 34 brands and 40 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in buddha necklace?: Top complaints mined from reviews: Size-Overall, Durability, Allergies. The return rate is 2.2%.
When does demand for buddha necklace peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the buddha necklace niche?: Listings span $4.29–$89.68; the average listing price is $19.13 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.

buddha necklace

buddha necklace market data

Competition & brand share

Demand & seasonality

Top buddha necklace search terms

Top buddha necklace products on Amazon

Top sellers

Newest

Trending

What buyers say about buddha necklace

What buyers love

What buyers complain about

Top return reasons

Common questions

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