Bucket Hat

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +126.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

+126.0%

Conversion, latest week

1.8%

Market size, estimated

$1.7Ma year

Peak month

July4.3× the quietest month

Top search term

bucket hat1.6M searches a year

Listings sell for $16.93 on average, from $6.57 to $44.79. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At $16.93 that is $21K to $25K a year per listing.

Average price

$16.93inside the $15 to $100 sweet spot

Price range

$6.57–$44.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

$21K–$25K

Returns

4.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #123 within Sun Hats. It carries 5,280 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#123in Sun Hats

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,280per listing

Listings tracked

68

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

9Amazon's first-year sales bar

Average brand age

43 months