Is bubble guppies cake topper profitable to sell on Amazon United States?

The niche generates $39K/yr across 6 tracked products. 90-day search growth is -19.2%. Flapen's verdict: Skip it (30/100).

How competitive is the bubble guppies cake topper niche?

4 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

When does demand for bubble guppies cake topper peak?

Demand peaks in Jun–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the bubble guppies cake topper niche?

Listings span $9.78–$37.42; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.

bubble guppies cake topper

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great229.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.83

avg listing price — sweet spot $15–$100

Price range

Great$9.78–$37.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 467K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bubble guppies cake topper is a $39K/yr Amazon United States market (467K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 30/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bubble guppies cake topper market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $75K–$94K; units × avg price
Conversion rate: 0.4%
Avg BSR: #5,531
Page quality: 0%
Prime: 50%
Sponsored: 33%
Out of stock: 41.9%
Avg brand age: 38 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Nickelodeon83%
Bubble Guppies8%
Rhode Island Novelty4%
HYBRID APPAREL4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top bubble guppies cake topper search terms

bubble guppies241K/yr -12.7%0.1% conv.
bubble guppies toys161K/yr -26.3%0.2% conv.
bubble guppies plush13K/yr -24.8%0.4% conv.
bubble guppie11K/yr -8.9%0.0% conv.
bubble guppy toys9K/yr -31.2%0.3% conv.
bubble guppies shirt5K/yr -13.1%0.1% conv.
bubble guppies toy5K/yr -12.1%0.1% conv.
bubble guppies blanket5K/yr -24.0%0.1% conv.
bubble guppies bath toys4K/yr -29.5%0.1% conv.
bubble guppy5K/yr -42.9%0.0% conv.

All search terms

Top bubble guppies cake topper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bubble Guppies Boys Girls Collapsible Nylon Gift Basket Bucket Tote Bag (One Size Blue)

Nickelodeon$9.784.5★127 rev

Bubble Guppies Toddler Girls Fit and Flare Ultra Soft Dress (Blue 5T)

Nickelodeon$13.164.6★759 rev

Bubble Guppies Nonny Deema Oona Molly Goby Gil Tote Bag

Bubble Guppies$19.920.0★0 rev

Rhode Island Novelty Bubble Guppies Plush Asst 11-12

Rhode Island Novelty$37.420.0★0 rev

HYBRID APPAREL - Bubble Guppies - Bub Bub Bubble Gup Gup Guppies - Toddler and Youth Short Sleeve Graphic T-Shirt - Size 2T Royal Blue

HYBRID APPAREL$17.764.7★7 rev

Newest

by launch date

Bubble Guppies Nonny Deema Oona Molly Goby Gil Tote Bag

Bubble Guppies$19.920 rev

1y ago

Rhode Island Novelty Bubble Guppies Plush Asst 11-12

Rhode Island Novelty$37.420 rev

2y ago

HYBRID APPAREL - Bubble Guppies - Bub Bub Bubble Gup Gup Guppies - Toddler and Youth Short Sleeve Graphic T-Shirt - Size 2T Royal Blue

HYBRID APPAREL$17.767 rev

3y ago

Bubble Guppies Toddler Girls Fit and Flare Ultra Soft Dress (Blue 5T)

Nickelodeon$13.16759 rev

5y ago

Bubble Guppies Boys Girls Collapsible Nylon Gift Basket Bucket Tote Bag (One Size Blue)

Nickelodeon$9.78127 rev

7y ago

What buyers say about bubble guppies cake topper

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall60%

Shoulder Fit20%

Advertised Vs Actual Product20%

Common questions

Is bubble guppies cake topper profitable to sell on Amazon United States?: The niche generates $39K/yr across 6 tracked products. 90-day search growth is -19.2%. Flapen's verdict: Skip it (30/100).
How competitive is the bubble guppies cake topper niche?: 4 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
When does demand for bubble guppies cake topper peak?: Demand peaks in Jun–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the bubble guppies cake topper niche?: Listings span $9.78–$37.42; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.