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Bts

Maybe

Products sell for $23.24 on average, inside the sweet spot. But the top 5 products take 77% of clicks, so Bts is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$1.9M/yr4.5M searches / yr
90-day growth
+61.2%search demand this quarter
Competition
77%top-5 click share · 12 brands · 79 sellers

Flapen Score

Bts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bts is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bts market on Amazon at a glance

Shoppers on Amazon United States searched for Bts 4.5M times last year and spent an estimated $1.9M. The top 5 brands take 83% of clicks. Demand peaks in May–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
+61.2%
Conversion, latest week
1.8%
Market size, estimated
$1.9Ma year
Peak month
December2.4× the quietest month
Top search term
bts2.5M searches a year

02 · Price

A sale here is worth $23.24.

Listings sell for $23.24 on average, from $4.89 to $100.65. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $23.24 that is $46K to $58K a year per listing.

Average price
$23.24inside the $15 to $100 sweet spot
Price range
$4.89–$100.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$46K–$58K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #3,917 within Hoodies. It carries 546 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#3,917in Hoodies
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
546per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

79

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • Brand 142%
  • Brand 221%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Bts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Bts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bts2.5M/yr
  • bts merchandise892K/yr
  • bts merch503K/yr
  • bts oreo153K/yr
  • oreo bts59K/yr
  • bts oreos50K/yr
  • bts oreo cookies30K/yr
  • bts official35K/yr
  • bts official merchandise38K/yr
  • bts gifts50K/yr

Reviews and returns

What reviews say buyers love and hate about Bts

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Is bigger than I thought”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bts questions

Answered from the same tracked data.