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Brunt

Fail

Buyers convert on only 0.2% of searches, so Brunt is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$340K/yr1.2M searches / yr
90-day growth
-11.7%search demand this quarter
Competition
19%top-5 click share · 25 brands · 65 sellers

Flapen Score

Brunt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brunt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brunt market on Amazon at a glance

Shoppers on Amazon United States searched for Brunt 1.2M times last year and spent an estimated $340K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
0.2%
Market size, estimated
$340Ka year
Top search term
brunt278K searches a year

02 · Price

A sale here is worth $131.30.

Listings sell for $131.30 on average, from $20.82 to $261.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $131.30 that is $0 to $13K a year per listing.

Average price
$131.30above the $15 to $100 sweet spot
Price range
$20.82–$261.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
10.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #562 within Shops. It carries 964 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
12.0%
Average rank
#562in Shops
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
964per listing
Listings tracked
116

04 · Newcomers

6 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
6Amazon's first-year sales bar
Average brand age
51 months

Products

Top Brunt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

65

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

19%

Top 20: 47%

Open market

14%

  • Brand 169%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (19 brands, 14%)

Demand

Brunt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Brunt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brunt278K/yr
  • danner boots172K/yr
  • chelsea work boots men95K/yr
  • red wing108K/yr
  • brunt workwear93K/yr
  • brunt marin37K/yr
  • brunt ohman32K/yr
  • georgia boot52K/yr
  • irish setter52K/yr
  • caterpillar shoes56K/yr

Reviews and returns

What reviews say buyers love and hate about Brunt

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
10.6%of orders come back
“runs large”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Brunt questions

Answered from the same tracked data.