brunt
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$131.30avg listing price — sweet spot $15–$100
Review moat
Good963.78avg incumbent reviews — the moat a new listing must climb
Market size
Good$340K$340K/yr · 1.2M searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$20.82–$261.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Returns
Bad10.6%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, brunt is a $340K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
brunt market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $263K–$328K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #562
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 70%
- Out of stock
- 12.0%
- Avg brand age
- 51 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
65
Top-5 brand share
83%
Top 20: 99%
Top-5 click share
19%
Top 20: 47%
Open market
14%
- BRUNT69%
- Lesemisi4%
- Wolverine4%
- Danner3%
- SUREWAY3%
- Irish Setter2%
- Open — no brand owns it (19 brands, 14%)
Demand
Weekly Amazon search volume, last 40 weeks — -11.7% search growth over the last 90 days.Top brunt search terms
- brunt278K/yr
- danner boots172K/yr
- chelsea work boots men95K/yr
- red wing108K/yr
- brunt workwear93K/yr
- brunt marin37K/yr
- brunt ohman32K/yr
- georgia boot52K/yr
- irish setter52K/yr
- caterpillar shoes56K/yr
Top brunt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Low Top Comp Toe Work Shoe 4 Height by BRUNT
BRUNT$116.324.2★54 rev
BRUNT Marin Unlined (Soft Toe) - Mens Size 10.5 Brown - 6 Water-Resistant Leather Wedge Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Adjustable Width System
BRUNT$131.834.1★230 rev
BRUNT Vastbinder Welted (Comp Toe) - Mens Size 12 Dark Brown - 10 Breathable Water-Resistant Square Toe Work Boot - EH Rated - Slip + Oil Resistant - Goodyear Welt Construction - Adjustable
BRUNT$183.943.7★29 rev
BRUNT Marin Unlined (Comp Toe) - Mens Size 10 Brown - 6 Lightweight Safety Toe Wedge Work Boot - EH Rated - Slip + Oil Resistant - Adjustable Width System
BRUNT$147.054.1★320 rev
BRUNT Ryng (Comp Toe) - Mens Size 9.5 Black - 6 Lightweight Waterproof Composite Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Breathable Flexible Fit - Adjustable
BRUNT$146.464.2★73 rev
Newest
by launch dateLow Top Comp Toe Work Shoe 4 Height by BRUNT
BRUNT$116.3254 rev
BRUNT Ryng (Comp Toe) - Mens Size 9.5 Black - 6 Lightweight Waterproof Composite Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Breathable Flexible Fit - Adjustable
BRUNT$146.4673 rev
Mens Hiking Cargo Tactical Pants Waterproof Lightweight Brunt Work Fishing Camping Travel Pants Khaki 32
Lesemisi$20.82328 rev
Mens Hiking Cargo Tactical Pants Waterproof Lightweight Brunt Work Fishing Camping Travel Pants Khaki 34
Lesemisi$21.81328 rev
BRUNT Marin Welted (Comp Toe) - Mens Size 10.5 Dark Tan - 8 Waterproof Safety Toe Wedge Work Boot - Goodyear Welt Construction - EH & ESR Rated - Oil & Slip Resistant - Adjustable Width System
BRUNT$217.7732 rev
Trending
90-day click momentum
BRUNT Kasparian (Soft Toe) - Mens Size 10 Dark Brown - 6 Lightweight Waterproof Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Heel - Adjustable
BRUNT$143.754.4★
BRUNT Kasparian (Comp Toe) - Mens Size 11.5 Dark Brown - 6 Lightweight Waterproof Safety Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Heel - Adjustable
BRUNT$154.574.0★
BRUNT Vastbinder Welted (Soft Toe) - Mens Size 11 Dark Brown - 10 Breathable Square Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Goodyear Welt Construction - Adjustable
BRUNT$171.144.6★
BRUNT Vastbinder Welted (Soft Toe) - Mens Size 10.5 Dark Brown - 10 Breathable Square Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Goodyear Welt Construction - Adjustable
BRUNT$170.604.6★
BRUNT Kasparian (Soft Toe) - Mens Size 11 Dark Brown - 6 Lightweight Waterproof Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Heel - Adjustable
BRUNT$147.154.4★
What buyers say about brunt
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly comfortable”
“Fits well”
“Seems to be a good quality shoe”
“Great shoes at a great price”
“durable”
“Waterproof and well made”
“All around great boots, and lightweight”
“Comfortable soles”
“The appearance is nice”
“the leather looks good”
What buyers complain about
“runs large”
“not durable”
“Poor quality”
“Extremely painful”
“Uncomfortable comp toe”
“Not for wide feet”
“Not made for a wide foot”
“One foot immediately formed a large blister on heel”
“Didn't work for me”
“Do not recommend for the price”
Top return reasons
Common questions
- Is brunt profitable to sell on Amazon United States?
- The niche generates $340K/yr across 116 tracked products. 6 of 21 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the brunt niche?
- 25 brands and 65 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in brunt?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 10.6% — above our launch gate.
- What does it cost to enter the brunt niche?
- Listings span $20.82–$261.94; the average listing price is $131.30 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.