Skip to content

Brown Witch Hat

Fail

Shoppers spend an estimated $13K a year here, so Brown Witch Hat is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$13K/yr42K searches / yr
90-day growth
+47.2%search demand this quarter
Competition
59%top-5 click share · 26 brands · 27 sellers

Flapen Score

Brown Witch Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Witch Hat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Witch Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Witch Hat 42K times last year and spent an estimated $13K. The top 5 brands take 59% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+47.2%
Conversion, latest week
2.1%
Market size, estimated
$13Ka year
Top search term
brown witch hat26K searches a year

02 · Price

A sale here is worth $14.82.

Listings sell for $14.82 on average, from $7.87 to $29.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $14.82 that is $0 to $1K a year per listing.

Average price
$14.82under the $15 to $100 sweet spot
Price range
$7.87–$29.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #6,168 within Headwear. It carries 481 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
23.1%
Average rank
#6,168in Headwear
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
481per listing
Listings tracked
26

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Brown Witch Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

27

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

59%

Top 20: 94%

Open market

37%

  • Brand 118%
  • Brand 217%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Brown Witch Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26DecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Brown Witch Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown witch hat26K/yr
  • brown wizard hat11K/yr
  • witch hat brown5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Witch Hat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
7.6%of orders come back
“I was disappointed with the quality of this adult witch hat”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Witch Hat questions

Answered from the same tracked data.