Brown Winter Coats for Women
FailDemand is soft, at -80.9% this quarter, so Brown Winter Coats for Women is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $27K/yr345K searches / yr
- 90-day growth
- -80.9%search demand this quarter
- Competition
- 24%top-5 click share · 41 brands · 46 sellers
Flapen Score
Brown Winter Coats for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Winter Coats for Women is stronger. Inside it, weaker.
Market
The Brown Winter Coats for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Winter Coats for Women 345K times last year and spent an estimated $27K. The top 5 brands take 44% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -80.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 345K
- Growth, 90 days vs prior 90
- -80.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $27Ka year
- Top search term
- brown trench coat women87K searches a year
02 · Price
A sale here is worth $49.58.
Listings sell for $49.58 on average, from $22.82 to $87.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $49.58 that is $0 to $5K a year per listing.
- Average price
- $49.58inside the $15 to $100 sweet spot
- Price range
- $22.82–$87.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 24.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #107 within Coats, Jackets & Vests. It carries 786 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 4.6%
- Average rank
- #107in Coats, Jackets & Vests
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 786per listing
- Listings tracked
- 96
04 · Newcomers
0 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Brown Winter Coats for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
46
Top-5 brand share
44%
Top 20: 88%
Top-5 click share
24%
Top 20: 56%
Open market
51%
- Brand 118%
- Brand 210%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Brown Winter Coats for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 12.0× · 7 of 12 months tracked
Search terms
Top Brown Winter Coats for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown trench coat women87K/yr
- brown trench coat40K/yr
- long brown coat19K/yr
- dark brown trench coat women12K/yr
- brown long coat14K/yr
- long brown coat women14K/yr
- long brown jacket6K/yr
- chocolate brown trench coat women8K/yr
- brown winter coat17K/yr
- brown wool coat women21K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Winter Coats for Women
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Winter Coats for Women questions
Answered from the same tracked data.