Brown Wallets for Women

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

1.3%

Market size, estimated

$74Ka year

Top search term

brown wallets for women84K searches a year

Listings sell for $20.53 on average, from $6.61 to $123.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.53 that is $0 to $2K a year per listing.

Average price

$20.53inside the $15 to $100 sweet spot

Price range

$6.61–$123.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #198 within Wallets, Card Cases & Money Organizers. It carries 5,313 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#198in Wallets, Card Cases & Money Organizers

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

5,313per listing

Listings tracked

75

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months