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Brown Vest Men

Fail

An estimated 17.8% of orders come back, so Brown Vest Men is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$59K/yr781K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
9%top-5 click share · 77 brands · 83 sellers

Flapen Score

Brown Vest Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Vest Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Vest Men market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Vest Men 781K times last year and spent an estimated $59K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 781K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
781K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
0.3%
Market size, estimated
$59Ka year
Peak month
March3.1× the quietest month
Top search term
western vest women153K searches a year

02 · Price

A sale here is worth $25.38.

Listings sell for $25.38 on average, from $6.87 to $42.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.38 that is $0 to $3K a year per listing.

Average price
$25.38inside the $15 to $100 sweet spot
Price range
$6.87–$42.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,298 within Coats, Jackets & Vests. It carries 658 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#2,298in Coats, Jackets & Vests
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
658per listing
Listings tracked
239

04 · Newcomers

7 of last year's 77 launches cleared the first-year sales bar.

77 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
77
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Brown Vest Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

77 rising

Sellers

83

Top-5 brand share

35%

Top 20: 72%

Top-5 click share

9%

Top 20: 27%

Open market

61%

  • Brand 111%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Brown Vest Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×

Search terms

Top Brown Vest Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • western vest women153K/yr
  • cowgirl vest98K/yr
  • chaleco vaquero para mujer62K/yr
  • cowgirl vest for women80K/yr
  • cowboy vest for women56K/yr
  • chalecos vaqueros para mujer36K/yr
  • womens western vest60K/yr
  • western vest for women39K/yr
  • western vest tops for women17K/yr
  • suede vest women41K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Vest Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
17.8%of orders come back
“Extremely Small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Vest Men questions

Answered from the same tracked data.