Brown Turtleneck Women

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-85.2%

Conversion, latest week

0.4%

Market size, estimated

$8Ka year

Peak month

November34.2× the quietest month

Top search term

brown turtleneck41K searches a year

Listings sell for $17.40 on average, from $8.21 to $37.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.40 that is $0 to $2K a year per listing.

Average price

$17.40inside the $15 to $100 sweet spot

Price range

$8.21–$37.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

12.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,923 within Thermal Underwear. It carries 4,162 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#1,923in Thermal Underwear

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,162per listing

Listings tracked

67

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months