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Brown Tie

Fail

An estimated 9.3% of orders come back, so Brown Tie is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$204K/yr399K searches / yr
90-day growth
+25.1%search demand this quarter
Competition
63%top-5 click share · 14 brands · 15 sellers

Flapen Score

Brown Tie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Tie is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Tie market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Tie 399K times last year and spent an estimated $204K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
+25.1%
Conversion, latest week
4.0%
Market size, estimated
$204Ka year
Peak month
October2.6× the quietest month
Top search term
brown tie173K searches a year

02 · Price

A sale here is worth $12.70.

Listings sell for $12.70 on average, from $6.77 to $33.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.70 that is $10K to $13K a year per listing.

Average price
$12.70under the $15 to $100 sweet spot
Price range
$6.77–$33.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #68 within Ties, Cummerbunds & Pocket Squares. It carries 2,936 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#68in Ties, Cummerbunds & Pocket Squares
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,936per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Brown Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

24%

  • Brand 136%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Brown Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Brown Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown tie173K/yr
  • brown ties for men90K/yr
  • dark brown tie24K/yr
  • brown ties22K/yr
  • mens brown tie19K/yr
  • chocolate brown tie12K/yr
  • dark brown ties for men9K/yr
  • brown tie and pocket square6K/yr
  • brown mens tie6K/yr
  • brown tie for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Tie

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Pockets/Compartments”
9.3%of orders come back
“the pocket square was not in the package”
A buyer, on “Pockets/Compartments”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown Tie questions

Answered from the same tracked data.