Brown Socks

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $482K a year.

Searches, last 12 months

471K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

6.2%

Market size, estimated

$482Ka year

Peak month

November2.5× the quietest month

Top search term

brown socks103K searches a year

Listings sell for $16.56 on average, from $5.94 to $37.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $16.56 that is $4K to $8K a year per listing.

Average price

$16.56inside the $15 to $100 sweet spot

Price range

$5.94–$37.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

3.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #507 within Socks & Hosiery. It carries 3,240 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#507in Socks & Hosiery

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,240per listing

Listings tracked

78

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months