Is Brown Shoulder Bag profitable to sell on Amazon United States?

Flapen scores Brown Shoulder Bag 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $122K a year across 144 tracked products. 20 of the 44 products launched in the last year cleared the first-year sales bar. Search demand grew +19.2% in the last 90 days.

How competitive is the Brown Shoulder Bag niche on Amazon United States?

82 brands and 94 sellers compete in Brown Shoulder Bag on Amazon United States. The top 5 Brown Shoulder Bag products take 16% of clicks, and the top 5 brands take 32%.

What do buyers complain about in Brown Shoulder Bag?

Brown Shoulder Bag buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Strap/String Quality. An estimated 9.3% of orders come back, which is high.

When does demand for Brown Shoulder Bag peak?

Search demand for Brown Shoulder Bag on Amazon United States peaks in Aug–Sep–Oct, and the busiest month runs 3.9× the quietest.

What does it cost to enter the Brown Shoulder Bag niche?

Brown Shoulder Bag sells for $32.79 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.63 to $384.24. The average product has 946 reviews, the count a new listing must catch up to.

Brown Shoulder Bag

Maybe

The top 5 products take only 16% of clicks. But an estimated 9.3% of orders come back, so Brown Shoulder Bag is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 53
53 / 100Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size: $122K/yr269K searches / yr
90-day growth: +19.2%search demand this quarter
Competition: 16%top-5 click share · 82 brands · 94 sellers

Flapen Score

Brown Shoulder Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Shoulder Bag is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Brown Shoulder Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Shoulder Bag 269K times last year and spent an estimated $122K. The top 5 brands take 32% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months: 269K
Growth, 90 days vs prior 90: +19.2%
Conversion, latest week: 1.4%
Market size, estimated: $122Ka year
Peak month: September3.9× the quietest month
Top search term: brown mini purse24K searches a year

02 · Price

A sale here is worth $32.79.

Listings sell for $32.79 on average, from $9.63 to $384.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $32.79 that is $0 to $3K a year per listing.

Average price: $32.79inside the $15 to $100 sweet spot
Price range: $9.63–$384.24
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #2,675 within Hobo Bags. It carries 946 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 3.4%
Average rank: #2,675in Hobo Bags
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 946per listing
Listings tracked: 144

04 · Newcomers

20 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 44
Successful launches: 20Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Brown Shoulder Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

82 falling

Sellers

Top-5 brand share

32%

Top 20: 68%

Top-5 click share

16%

Top 20: 43%

Open market

64%

Brand 111%
Brand 27%
Brand 37%
Brand 44%
Brand 54%
Brand 64%

Demand

Brown Shoulder Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.9×

Search terms

Top Brown Shoulder Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

brown mini purse24K/yr +16.0%1.2% conv.
camel purse19K/yr +26.7%0.9% conv.
mini brown purse21K/yr +21.4%0.9% conv.
brown and gold purse19K/yr +5.7%0.8% conv.
chocolate purse23K/yr -8.7%1.1% conv.
brown purse small14K/yr +35.3%1.3% conv.
chocolate brown bag21K/yr +27.4%0.8% conv.
small brown leather purse14K/yr +3.6%0.6% conv.
coffee purse16K/yr +1.2%0.2% conv.
small brown shoulder bag11K/yr +13.3%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Brown Shoulder Bag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”

22%of negative reviews mention “Size-Overall”

9.3%of orders come back

“way too tight”

A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Brown Shoulder Bag questions

Answered from the same tracked data.

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