Brown Scarf

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

405K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

4.0%

Market size, estimated

$155Ka year

Peak month

December4.7× the quietest month

Top search term

brown scarf147K searches a year

Listings sell for $9.70 on average, from $5.28 to $30.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $9.70 that is $970 to $2K a year per listing.

Average price

$9.70under the $15 to $100 sweet spot

Price range

$5.28–$30.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$970–$2K

Returns

4.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #303 within Scarves & Wraps. It carries 1,315 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#303in Scarves & Wraps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,315per listing

Listings tracked

72

20 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months