Brown Pumps for Women

Shoppers searched for this 730K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

730K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

0.2%

Market size, estimated

$68Ka year

Peak month

October2.7× the quietest month

Top search term

chocolate brown heels113K searches a year

Listings sell for $42.32 on average, from $14.84 to $173.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.32 that is $0 to $4K a year per listing.

Average price

$42.32inside the $15 to $100 sweet spot

Price range

$14.84–$173.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

16.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #475 within Pumps. It carries 1,366 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

5.5%

Average rank

#475in Pumps

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,366per listing

Listings tracked

290

135 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

135

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months