Brown Pashmina

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

+43.4%

Conversion, latest week

3.2%

Market size, estimated

$94Ka year

Top search term

brown shawl80K searches a year

Listings sell for $15.63 on average, from $7.20 to $36.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.63 that is $2K to $4K a year per listing.

Average price

$15.63inside the $15 to $100 sweet spot

Price range

$7.20–$36.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

9.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #171 within Scarves & Wraps. It carries 1,556 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#171in Scarves & Wraps

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,556per listing

Listings tracked

52

24 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months