Brown Pajama Set Women
FailBuyers convert on only 0.2% of searches, so Brown Pajama Set Women is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $48K/yr470K searches / yr
- 90-day growth
- -29.2%search demand this quarter
- Competition
- 14%top-5 click share · 44 brands · 50 sellers
Flapen Score
Brown Pajama Set Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Pajama Set Women is stronger. Inside it, weaker.
Market
The Brown Pajama Set Women market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Pajama Set Women 470K times last year and spent an estimated $48K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 470K
- Growth, 90 days vs prior 90
- -29.2%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $48Ka year
- Peak month
- November6.5× the quietest month
- Top search term
- satin set20K searches a year
02 · Price
A sale here is worth $54.14.
Listings sell for $54.14 on average, from $8.35 to $254.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $54.14 that is $0 to $5K a year per listing.
- Average price
- $54.14inside the $15 to $100 sweet spot
- Price range
- $8.35–$254.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 6.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #3,829 within Sleep & Lounge. It carries 1,589 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 8.8%
- Average rank
- #3,829in Sleep & Lounge
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,589per listing
- Listings tracked
- 201
04 · Newcomers
2 of last year's 52 launches cleared the first-year sales bar.
52 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 52
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Brown Pajama Set Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
44 falling
Sellers
50
Top-5 brand share
71%
Top 20: 91%
Top-5 click share
14%
Top 20: 30%
Open market
27%
- Brand 130%
- Brand 220%
- Brand 311%
- Brand 46%
- Brand 53%
- Brand 63%
Demand
Brown Pajama Set Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Brown Pajama Set Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- satin set20K/yr
- 100% silk pajamas for women32K/yr
- silk sets for women 2 piece outfit19K/yr
- brown silk pajamas for women98K/yr
- mulberry silk pajamas for women25K/yr
- silk set17K/yr
- real silk pajamas for women20K/yr
- mulberry silk pajamas21K/yr
- silk pajama shorts15K/yr
- gold pajamas22K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Pajama Set Women
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Pajama Set Women questions
Answered from the same tracked data.









