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Brown Pajama Set Women

Fail

Buyers convert on only 0.2% of searches, so Brown Pajama Set Women is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$48K/yr470K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
14%top-5 click share · 44 brands · 50 sellers

Flapen Score

Brown Pajama Set Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Pajama Set Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Pajama Set Women market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Pajama Set Women 470K times last year and spent an estimated $48K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
0.2%
Market size, estimated
$48Ka year
Peak month
November6.5× the quietest month
Top search term
satin set20K searches a year

02 · Price

A sale here is worth $54.14.

Listings sell for $54.14 on average, from $8.35 to $254.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $54.14 that is $0 to $5K a year per listing.

Average price
$54.14inside the $15 to $100 sweet spot
Price range
$8.35–$254.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #3,829 within Sleep & Lounge. It carries 1,589 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
8.8%
Average rank
#3,829in Sleep & Lounge
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,589per listing
Listings tracked
201

04 · Newcomers

2 of last year's 52 launches cleared the first-year sales bar.

52 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Brown Pajama Set Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

50

Top-5 brand share

71%

Top 20: 91%

Top-5 click share

14%

Top 20: 30%

Open market

27%

  • Brand 130%
  • Brand 220%
  • Brand 311%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Brown Pajama Set Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Brown Pajama Set Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • satin set20K/yr
  • 100% silk pajamas for women32K/yr
  • silk sets for women 2 piece outfit19K/yr
  • brown silk pajamas for women98K/yr
  • mulberry silk pajamas for women25K/yr
  • silk set17K/yr
  • real silk pajamas for women20K/yr
  • mulberry silk pajamas21K/yr
  • silk pajama shorts15K/yr
  • gold pajamas22K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Pajama Set Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brown Pajama Set Women questions

Answered from the same tracked data.