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Brown Mustache

Maybe

The average product has only 186 reviews. But shoppers spend an estimated $28K a year here, so Brown Mustache is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$28K/yr29K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
51%top-5 click share · 19 brands · 33 sellers

Flapen Score

Brown Mustache against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Mustache is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Mustache market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Mustache 29K times last year and spent an estimated $28K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
10.3%
Market size, estimated
$28Ka year
Peak month
October21.5× the quietest month
Top search term
brown mustache17K searches a year

02 · Price

A sale here is worth $9.49.

Listings sell for $9.49 on average, from $4.22 to $19.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.49 that is $949 to $2K a year per listing.

Average price
$9.49under the $15 to $100 sweet spot
Price range
$4.22–$19.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$949–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #110 within Makeup, Facial Hair & Adhesives. It carries 186 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#110in Makeup, Facial Hair & Adhesives
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
186per listing
Listings tracked
24

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Brown Mustache products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

33

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

30%

  • Brand 133%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Brown Mustache search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 21.5×

Search terms

Top Brown Mustache search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown mustache17K/yr
  • fake mustache brown5K/yr
  • fake brown mustache3K/yr
  • brown mustache stick on3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Mustache

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Adhesion/Stickiness”
44%of negative reviews mention “Adhesion/Stickiness”
1.9%of orders come back
“Adhesion does NOT work”
A buyer, on “Adhesion/Stickiness”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Mustache questions

Answered from the same tracked data.