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Brown Luggage

Fail

Buyers convert on only 0.4% of searches, so Brown Luggage is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$66K/yr174K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
29%top-5 click share · 24 brands · 37 sellers

Flapen Score

Brown Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Luggage is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Luggage 174K times last year and spent an estimated $66K. The top 5 brands take 69% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
0.4%
Market size, estimated
$66Ka year
Top search term
brown luggage38K searches a year

02 · Price

A sale here is worth $108.45.

Listings sell for $108.45 on average, from $32.44 to $335.64. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $108.45 that is $0 to $11K a year per listing.

Average price
$108.45above the $15 to $100 sweet spot
Price range
$32.44–$335.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #109 within Luggage. It carries 6,424 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
82%
Out of stock, average day
6.2%
Average rank
#109in Luggage
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
6,424per listing
Listings tracked
68

04 · Newcomers

24 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
24Amazon's first-year sales bar
Average brand age
28 months

Products

Top Brown Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

37

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

29%

Top 20: 63%

Open market

26%

  • Brand 125%
  • Brand 220%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Brown Luggage search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Brown Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown luggage38K/yr
  • brown suitcase33K/yr
  • brown luggage set34K/yr
  • brown carry on luggage29K/yr
  • brown suitcase set8K/yr
  • carry on luggage brown8K/yr
  • brown carry on suitcase8K/yr
  • luggage brown6K/yr
  • brown carry on5K/yr
  • suitcase brown4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Luggage

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Zipper Quality”
6.7%of orders come back
“Bad zipper”
A buyer, on “Zipper Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brown Luggage questions

Answered from the same tracked data.