Brown Loafers

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+44.8%

Conversion, latest week

0.2%

Market size, estimated

$199Ka year

Peak month

May2.1× the quietest month

Top search term

suede loafers men159K searches a year

Listings sell for $66.92 on average, from $22.85 to $247.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $66.92 that is $0 to $7K a year per listing.

Average price

$66.92inside the $15 to $100 sweet spot

Price range

$22.85–$247.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

11.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #565 within Shoes. It carries 1,196 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

97%

Out of stock, average day

5.9%

Average rank

#565in Shoes

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,196per listing

Listings tracked

334

64 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

64

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months