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Brown Jeans

Fail

An estimated 19.1% of orders come back, so Brown Jeans is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$70K/yr815K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
16%top-5 click share · 38 brands · 74 sellers

Flapen Score

Brown Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Jeans is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Jeans 815K times last year and spent an estimated $70K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 815K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
815K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
0.3%
Market size, estimated
$70Ka year
Peak month
October5.8× the quietest month
Top search term
brown jeans women280K searches a year

02 · Price

A sale here is worth $33.10.

Listings sell for $33.10 on average, from $14.76 to $194.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.10 that is $0 to $3K a year per listing.

Average price
$33.10inside the $15 to $100 sweet spot
Price range
$14.76–$194.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
19.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,134 within Jeans. It carries 9,923 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
5.1%
Average rank
#1,134in Jeans
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
9,923per listing
Listings tracked
123

04 · Newcomers

2 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Brown Jeans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

74

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

16%

Top 20: 42%

Open market

41%

  • Brand 119%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Brown Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.8×

Search terms

Top Brown Jeans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown jeans women280K/yr
  • brown jeans200K/yr
  • brown jeans men69K/yr
  • womens brown jeans77K/yr
  • mens brown jeans34K/yr
  • dark brown jeans women29K/yr
  • brown jeans for women27K/yr
  • dark brown jeans18K/yr
  • brown denim12K/yr
  • brown jeans women high waist29K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Jeans

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
19.1%of orders come back
“TOO LONG”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Jeans questions

Answered from the same tracked data.