Brown Jacket

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

573K

Growth, 90 days vs prior 90

-58.1%

Conversion, latest week

0.1%

Market size, estimated

$11Ka year

Peak month

October8.4× the quietest month

Top search term

brown suede jacket57K searches a year

Listings sell for $38.23 on average, from $17.53 to $107.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.23 that is $0 to $4K a year per listing.

Average price

$38.23inside the $15 to $100 sweet spot

Price range

$17.53–$107.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

21.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #255 within Coats, Jackets & Vests. It carries 485 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

6.0%

Average rank

#255in Coats, Jackets & Vests

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

485per listing

Listings tracked

113

39 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

39

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months