Is Brown Jacket profitable to sell on Amazon United States?

Flapen scores Brown Jacket 43 out of 100 on Amazon United States, a Fail. Shoppers spend $11K a year across 113 tracked products. 2 of the 39 products launched in the last year cleared the first-year sales bar. Search demand grew -58.1% in the last 90 days.

How competitive is the Brown Jacket niche on Amazon United States?

49 brands and 56 sellers compete in Brown Jacket on Amazon United States. The top 5 Brown Jacket products take 21% of clicks, and the top 5 brands take 54%.

What do buyers complain about in Brown Jacket?

Brown Jacket buyers on Amazon United States complain most about Size-Overall, Pockets/Compartments, and Quality-Overall. An estimated 21.8% of orders come back, which is high.

When does demand for Brown Jacket peak?

Search demand for Brown Jacket on Amazon United States peaks in Sep–Oct–Nov–Dec, and the busiest month runs 8.4× the quietest.

What does it cost to enter the Brown Jacket niche?

Brown Jacket sells for $38.23 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.53 to $107.08. The average product has 485 reviews, the count a new listing must catch up to.

Brown Jacket

Fail

Demand is soft, at -58.1% this quarter, so Brown Jacket is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 43
43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size: $11K/yr573K searches / yr
90-day growth: -58.1%search demand this quarter
Competition: 21%top-5 click share · 49 brands · 56 sellers

Flapen Score

Brown Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Jacket is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Brown Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Jacket 573K times last year and spent an estimated $11K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months: 573K
Growth, 90 days vs prior 90: -58.1%
Conversion, latest week: 0.1%
Market size, estimated: $11Ka year
Peak month: October8.4× the quietest month
Top search term: brown suede jacket57K searches a year

02 · Price

A sale here is worth $38.23.

Listings sell for $38.23 on average, from $17.53 to $107.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.23 that is $0 to $4K a year per listing.

Average price: $38.23inside the $15 to $100 sweet spot
Price range: $17.53–$107.08
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 21.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #255 within Coats, Jackets & Vests. It carries 485 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 97%
Out of stock, average day: 6.0%
Average rank: #255in Coats, Jackets & Vests
Average rating: 4.26 starsAmazon United States average 4.42 stars
Average reviews: 485per listing
Listings tracked: 113

04 · Newcomers

2 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 39
Successful launches: 2Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Brown Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

Top-5 brand share

54%

Top 20: 83%

Top-5 click share

21%

Top 20: 45%

Open market

41%

Brand 113%
Brand 213%
Brand 311%
Brand 410%
Brand 57%
Brand 65%

Demand

Brown Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Brown Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

brown suede jacket57K/yr -42.8%0.4% conv.
brown cropped jacket47K/yr -48.1%0.2% conv.
suede bomber jacket women61K/yr -54.1%0.4% conv.
brown coat99K/yr -82.9%0.1% conv.
brown suede jacket women84K/yr -72.5%0.5% conv.
faux suede bomber jacket women25K/yr -37.5%0.3% conv.
suede bomber jacket21K/yr -44.3%0.1% conv.
cropped suede jacket women18K/yr -42.0%0.1% conv.
cropped brown jacket15K/yr -41.2%0.4% conv.
faux suede jacket21K/yr -53.7%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Brown Jacket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”

24%of negative reviews mention “Size-Overall”

21.8%of orders come back

“Not a good fit”

A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Brown Jacket questions

Answered from the same tracked data.

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