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Brown Hoodie Men

Fail

Demand is soft, at -65.3% this quarter, so Brown Hoodie Men is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$50K/yr481K searches / yr
90-day growth
-65.3%search demand this quarter
Competition
18%top-5 click share · 54 brands · 146 sellers

Flapen Score

Brown Hoodie Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Hoodie Men is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Hoodie Men market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Hoodie Men 481K times last year and spent an estimated $50K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -65.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
-65.3%
Conversion, latest week
0.4%
Market size, estimated
$50Ka year
Peak month
December7.8× the quietest month
Top search term
brown sweatshirt160K searches a year

02 · Price

A sale here is worth $25.27.

Listings sell for $25.27 on average, from $9.55 to $53.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.27 that is $0 to $3K a year per listing.

Average price
$25.27inside the $15 to $100 sweet spot
Price range
$9.55–$53.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #296 within Fashion Hoodies & Sweatshirts. It carries 12,138 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
7.3%
Average rank
#296in Fashion Hoodies & Sweatshirts
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
12,138per listing
Listings tracked
135

04 · Newcomers

0 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Brown Hoodie Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

146

Top-5 brand share

43%

Top 20: 82%

Top-5 click share

18%

Top 20: 45%

Open market

53%

  • Brand 124%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Brown Hoodie Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Brown Hoodie Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown sweatshirt160K/yr
  • brown hoodie women101K/yr
  • brown hoodie men63K/yr
  • dark brown hoodie22K/yr
  • brown hoodies17K/yr
  • mens brown hoodie20K/yr
  • light brown hoodie11K/yr
  • brown hoodies for men9K/yr
  • womens brown hoodie13K/yr
  • brown oversized hoodie5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Hoodie Men

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
10.6%of orders come back
“Run big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Brown Hoodie Men questions

Answered from the same tracked data.