Is Brown Heel Boots profitable to sell on Amazon United States?

Flapen scores Brown Heel Boots 43 out of 100 on Amazon United States, a Fail. Shoppers spend $17K a year across 118 tracked products. 0 of the 30 products launched in the last year cleared the first-year sales bar. Search demand grew -63.0% in the last 90 days.

How competitive is the Brown Heel Boots niche on Amazon United States?

48 brands and 56 sellers compete in Brown Heel Boots on Amazon United States. The top 5 Brown Heel Boots products take 19% of clicks, and the top 5 brands take 55%.

What do buyers complain about in Brown Heel Boots?

Brown Heel Boots buyers on Amazon United States complain most about Size-Overall, Color, and Pain Relief-Overall. An estimated 16.7% of orders come back, which is high.

When does demand for Brown Heel Boots peak?

Search demand for Brown Heel Boots on Amazon United States peaks in Sep–Oct–Nov–Dec, and the busiest month runs 19.5× the quietest.

What does it cost to enter the Brown Heel Boots niche?

Brown Heel Boots sells for $46.02 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $20.18 to $67.77. The average product has 1,083 reviews, the count a new listing must catch up to.

Brown Heel Boots

Fail

Demand is soft, at -63.0% this quarter, so Brown Heel Boots is a Fail.

Filters High Returns

Flapen Score: 43
43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size: $17K/yr269K searches / yr
90-day growth: -63.0%search demand this quarter
Competition: 19%top-5 click share · 48 brands · 56 sellers

Flapen Score

Brown Heel Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Heel Boots is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Brown Heel Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Heel Boots 269K times last year and spent an estimated $17K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months: 269K
Growth, 90 days vs prior 90: -63.0%
Conversion, latest week: 0.1%
Market size, estimated: $17Ka year
Peak month: October19.5× the quietest month
Top search term: brown boot heels20K searches a year

02 · Price

A sale here is worth $46.02.

Listings sell for $46.02 on average, from $20.18 to $67.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $46.02 that is $0 to $5K a year per listing.

Average price: $46.02inside the $15 to $100 sweet spot
Price range: $20.18–$67.77
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 16.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #279 within Boots. It carries 1,083 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 8.6%
Average rank: #279in Boots
Average rating: 4.33 starsAmazon United States average 4.42 stars
Average reviews: 1,083per listing
Listings tracked: 118

04 · Newcomers

0 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 30
Successful launches: 0Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Brown Heel Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

Top-5 brand share

55%

Top 20: 84%

Top-5 click share

19%

Top 20: 47%

Open market

42%

Brand 122%
Brand 214%
Brand 38%
Brand 47%
Brand 55%
Brand 63%

Demand

Brown Heel Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 19.5×

Search terms

Top Brown Heel Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

brown boot heels20K/yr -50.6%0.1% conv.
brown boots heels21K/yr -57.0%0.0% conv.
brown knee-high boots women13K/yr -66.6%0.1% conv.
brown high heel boots15K/yr -48.9%0.1% conv.
brown boots heel10K/yr -50.2%0.2% conv.
brown heels boots9K/yr -56.5%0.1% conv.
brown boots with heel13K/yr -57.5%0.0% conv.
flat brown boots14K/yr -48.1%0.0% conv.
brown leather knee high boots for women10K/yr -48.5%0.0% conv.
brown heel boot6K/yr -56.6%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Brown Heel Boots

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”

16%of negative reviews mention “Size-Overall”

16.7%of orders come back

“Too short”

A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Brown Heel Boots questions

Answered from the same tracked data.

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