Brown Hat

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months

623K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

1.6%

Market size, estimated

$212Ka year

Peak month

October3.7× the quietest month

Top search term

brown hat158K searches a year

Listings sell for $21.14 on average, from $6.96 to $46.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $21.14 that is $2K to $5K a year per listing.

Average price

$21.14inside the $15 to $100 sweet spot

Price range

$6.96–$46.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #4,209 within Baseball Caps. It carries 4,656 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

93%

Out of stock, average day

3.5%

Average rank

#4,209in Baseball Caps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,656per listing

Listings tracked

81

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months