Brown Fedora

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

1.1%

Market size, estimated

$49Ka year

Peak month

October14.0× the quietest month

Top search term

brown fedora70K searches a year

Listings sell for $28.92 on average, from $10.45 to $139.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.92 that is $0 to $3K a year per listing.

Average price

$28.92inside the $15 to $100 sweet spot

Price range

$10.45–$139.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

7.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,826 within Fedoras. It carries 1,666 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

94%

Out of stock, average day

5.8%

Average rank

#1,826in Fedoras

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,666per listing

Listings tracked

127

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months