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Brown Fanny Pack

Fail

Shoppers spend an estimated $27K a year here, so Brown Fanny Pack is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$27K/yr68K searches / yr
90-day growth
+35.2%search demand this quarter
Competition
49%top-5 click share · 33 brands · 45 sellers

Flapen Score

Brown Fanny Pack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Fanny Pack is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Fanny Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Fanny Pack 68K times last year and spent an estimated $27K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+35.2%
Conversion, latest week
2.3%
Market size, estimated
$27Ka year
Peak month
October4.3× the quietest month
Top search term
brown fanny pack34K searches a year

02 · Price

A sale here is worth $17.29.

Listings sell for $17.29 on average, from $7.09 to $65.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.29 that is $0 to $2K a year per listing.

Average price
$17.29inside the $15 to $100 sweet spot
Price range
$7.09–$65.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #2,602 within Waist Packs. It carries 2,405 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#2,602in Waist Packs
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,405per listing
Listings tracked
39

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Brown Fanny Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 rising

Sellers

45

Top-5 brand share

58%

Top 20: 89%

Top-5 click share

49%

Top 20: 83%

Open market

38%

  • Brand 123%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Brown Fanny Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.3×

Search terms

Top Brown Fanny Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown fanny pack34K/yr
  • brown fanny pack for women15K/yr
  • brown belt bag16K/yr
  • brown belt bag for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Fanny Pack

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
6.2%of orders come back
“Runs very small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brown Fanny Pack questions

Answered from the same tracked data.