Is Brown Elf Ears profitable to sell on Amazon United States?

Flapen scores Brown Elf Ears 35 out of 100 on Amazon United States, a Fail. Shoppers spend $25K a year across 12 tracked products. Search demand grew +45.1% in the last 90 days.

How competitive is the Brown Elf Ears niche on Amazon United States?

5 brands and 6 sellers compete in Brown Elf Ears on Amazon United States. The top 5 Brown Elf Ears products take 78% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Brown Elf Ears?

Brown Elf Ears buyers on Amazon United States complain most about Durability, Ease Of Use, and Product Condition. An estimated 6.3% of orders come back, which is high.

When does demand for Brown Elf Ears peak?

Search demand for Brown Elf Ears on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 8.2× the quietest.

What does it cost to enter the Brown Elf Ears niche?

Brown Elf Ears sells for $9.09 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.52 to $26.80. The average product has 753 reviews, the count a new listing must catch up to.

Brown Elf Ears

Fail

The top 5 brands take 100% of clicks, so Brown Elf Ears is a Fail.

Filters High Returns

Flapen Score: 35
35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size: $25K/yr92K searches / yr
90-day growth: +45.1%search demand this quarter
Competition: 78%top-5 click share · 5 brands · 6 sellers

Flapen Score

Brown Elf Ears against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Elf Ears is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Brown Elf Ears market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Elf Ears 92K times last year and spent an estimated $25K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months: 92K
Growth, 90 days vs prior 90: +45.1%
Conversion, latest week: 3.0%
Market size, estimated: $25Ka year
Peak month: October8.2× the quietest month
Top search term: brown elf ears24K searches a year

02 · Price

A sale here is worth $9.09.

Listings sell for $9.09 on average, from $4.52 to $26.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $9.09 that is $2K to $5K a year per listing.

Average price: $9.09under the $15 to $100 sweet spot
Price range: $4.52–$26.80
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: $2K–$5K
Returns: 6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #615 within Accessory Sets. It carries 753 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 17.4%
Average rank: #615in Accessory Sets
Average rating: 4.26 starsAmazon United States average 4.42 stars
Average reviews: 753per listing
Listings tracked: 12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Brown Elf Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Brand 177%
Brand 211%
Brand 36%
Brand 44%
Brand 53%
Open — no brand owns it (0%)

Demand

Brown Elf Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.2×

Search terms

Top Brown Elf Ears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

brown elf ears24K/yr +36.7%3.8% conv.
elf ears brown17K/yr +36.2%3.3% conv.
black elf ears14K/yr +55.1%3.7% conv.
tan elf ears9K/yr +40.2%3.0% conv.
elf ears tan5K/yr +37.8%2.9% conv.
brown fairy ears6K/yr +76.2%3.7% conv.
brown elf ears adult women5K/yr +96.5%5.1% conv.
black fairy ears4K/yr +75.8%3.4% conv.
elf ears brown skin3K/yr +54.4%3.2% conv.
fairy ears brown4K/yr +33.9%5.9% conv.

Reviews and returns

What reviews say buyers love and hate about Brown Elf Ears

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”

20%of negative reviews mention “Durability”

6.3%of orders come back

“They kept falling off throughout the day”

A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Brown Elf Ears questions

Answered from the same tracked data.

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