Is Brown Earrings for Women profitable to sell on Amazon United States?

Flapen scores Brown Earrings for Women 39 out of 100 on Amazon United States, a Fail. Shoppers spend $157K a year across 19 tracked products. 4 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +15.3% in the last 90 days.

How competitive is the Brown Earrings for Women niche on Amazon United States?

13 brands and 16 sellers compete in Brown Earrings for Women on Amazon United States. The top 5 Brown Earrings for Women products take 74% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Brown Earrings for Women?

Brown Earrings for Women buyers on Amazon United States complain most about Size-Overall, Weight Heavy, and Color. An estimated 5.7% of orders come back, which is high.

When does demand for Brown Earrings for Women peak?

Search demand for Brown Earrings for Women on Amazon United States peaks in Sep–Oct, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Brown Earrings for Women niche?

Brown Earrings for Women sells for $11.32 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.46 to $16.55. The average product has 180 reviews, the count a new listing must catch up to.

Brown Earrings for Women

Fail

Prices span $6.46–$16.55, mostly outside the sweet spot, so Brown Earrings for Women is a Fail.

Filters High Returns

Flapen Score: 39
39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size: $157K/yr464K searches / yr
90-day growth: +15.3%search demand this quarter
Competition: 74%top-5 click share · 13 brands · 16 sellers

Flapen Score

Brown Earrings for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Earrings for Women is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Brown Earrings for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Earrings for Women 464K times last year and spent an estimated $157K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months: 464K
Growth, 90 days vs prior 90: +15.3%
Conversion, latest week: 3.0%
Market size, estimated: $157Ka year
Peak month: October1.9× the quietest month
Top search term: brown earrings134K searches a year

02 · Price

A sale here is worth $11.32.

Listings sell for $11.32 on average, from $6.46 to $16.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.32 that is $1K to $3K a year per listing.

Average price: $11.32under the $15 to $100 sweet spot
Price range: $6.46–$16.55
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,017 within Earrings. It carries 180 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #1,017in Earrings
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 180per listing
Listings tracked: 19

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Brown Earrings for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

Brand 135%
Brand 216%
Brand 313%
Brand 413%
Brand 56%
Brand 64%
Open — no brand owns it (7 brands, 13%)

Demand

Brown Earrings for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Brown Earrings for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

brown earrings134K/yr +27.8%0.7% conv.
brown earrings for women102K/yr +18.0%0.8% conv.
bronze earrings54K/yr -2.8%0.3% conv.
bronze earrings for women27K/yr +6.1%0.5% conv.
brown and gold earrings20K/yr +26.2%0.5% conv.
gold and brown earrings12K/yr +25.3%0.4% conv.
brown hoop earrings12K/yr +5.6%0.5% conv.
brown statement earrings8K/yr +26.0%0.3% conv.
brown stud earrings10K/yr +4.4%0.1% conv.
dark brown earrings8K/yr +54.2%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Brown Earrings for Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”

28%of negative reviews mention “Size-Overall”

5.7%of orders come back

“Smaller than expected”

A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Brown Earrings for Women questions

Answered from the same tracked data.

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