Brown Crewneck Sweatshirt
FailDemand is soft, at -69.6% this quarter, so Brown Crewneck Sweatshirt is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $78K/yr303K searches / yr
- 90-day growth
- -69.6%search demand this quarter
- Competition
- 24%top-5 click share · 35 brands · 70 sellers
Flapen Score
Brown Crewneck Sweatshirt against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Crewneck Sweatshirt is stronger. Inside it, weaker.
Market
The Brown Crewneck Sweatshirt market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Crewneck Sweatshirt 303K times last year and spent an estimated $78K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -69.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -69.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $78Ka year
- Peak month
- November13.6× the quietest month
- Top search term
- brown sweatshirt women78K searches a year
02 · Price
A sale here is worth $21.59.
Listings sell for $21.59 on average, from $9.55 to $45.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.59 that is $0 to $2K a year per listing.
- Average price
- $21.59inside the $15 to $100 sweet spot
- Price range
- $9.55–$45.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #184 within Fashion Hoodies & Sweatshirts. It carries 12,296 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 96%
- Out of stock, average day
- 4.4%
- Average rank
- #184in Fashion Hoodies & Sweatshirts
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 12,296per listing
- Listings tracked
- 79
04 · Newcomers
3 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Brown Crewneck Sweatshirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
70
Top-5 brand share
56%
Top 20: 88%
Top-5 click share
24%
Top 20: 54%
Open market
41%
- Brand 133%
- Brand 29%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Brown Crewneck Sweatshirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
Search terms
Top Brown Crewneck Sweatshirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown sweatshirt women78K/yr
- brown crewneck sweatshirt37K/yr
- brown crewneck35K/yr
- womens brown sweatshirt22K/yr
- dark brown sweatshirt13K/yr
- brown sweatshirt men13K/yr
- brown crewneck sweatshirt women6K/yr
- brown pullover women11K/yr
- chocolate brown sweatshirt10K/yr
- chocolate brown sweatshirt women7K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Crewneck Sweatshirt
We read the reviews and the return reasons for every product selling here.
“Runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Crewneck Sweatshirt questions
Answered from the same tracked data.