Brown Cloak

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

1.4%

Market size, estimated

$21Ka year

Peak month

October11.5× the quietest month

Top search term

brown cloak39K searches a year

Listings sell for $18.62 on average, from $9.01 to $36.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.62 that is $0 to $2K a year per listing.

Average price

$18.62inside the $15 to $100 sweet spot

Price range

$9.01–$36.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.8%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #468 within Robes, Capes & Jackets. It carries 1,231 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

7.1%

Average rank

#468in Robes, Capes & Jackets

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,231per listing

Listings tracked

58

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months