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Brown Bunny Ears

Fail

Demand is soft, at -43.2% this quarter, so Brown Bunny Ears is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$54K/yr104K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
42%top-5 click share · 32 brands · 33 sellers

Flapen Score

Brown Bunny Ears against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Bunny Ears is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Bunny Ears market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Bunny Ears 104K times last year and spent an estimated $54K. The top 5 brands take 44% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
2.9%
Market size, estimated
$54Ka year
Top search term
brown bunny ears59K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $5.27 to $94.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.94 that is $0 to $2K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$5.27–$94.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #7,127 within Girls. It carries 273 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
6.6%
Average rank
#7,127in Girls
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
273per listing
Listings tracked
37

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Brown Bunny Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 rising

Sellers

33

Top-5 brand share

44%

Top 20: 91%

Top-5 click share

42%

Top 20: 85%

Open market

49%

  • Brand 111%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Brown Bunny Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 20.0× · 8 of 12 months tracked

Search terms

Top Brown Bunny Ears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown bunny ears59K/yr
  • brown rabbit ears9K/yr
  • bunny ears brown12K/yr
  • brown bunny costume6K/yr
  • brown bunny ears and tail7K/yr
  • nesquik bunny costume12K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Bunny Ears

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Advertised Vs Actual Product”
5.8%of orders come back
“Definitely not as advertised”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown Bunny Ears questions

Answered from the same tracked data.