brown beanie
Skip itSoft demand (-81.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.05–$19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad9,544.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 154K searches
Growth
Bad-81.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, brown beanie is a $45K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
brown beanie market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $62K–$74K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 13.7%
- Avg brand age
- 43 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
63
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
52%
Top 20: 85%
Open market
32%
- Connectyle20%
- Carhartt18%
- Home Prefer10%
- Gelante9%
- SATINIOR7%
- Levi's4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -81.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 24.7×
Top brown beanie search terms
- brown beanie70K/yr
- brown skull cap8K/yr
- brown beanie for women22K/yr
- brown beanie men14K/yr
- brown winter hat14K/yr
- dark brown beanie7K/yr
- beanie brown3K/yr
- chocolate brown beanie3K/yr
- brown beanie women4K/yr
- brown winter hats for women7K/yr
Top brown beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Coffee)
Connectyle$9.884.6★11,094 rev
Carhartt Mens Knit Cuffed Beanie Brown One Size
Carhartt$19.964.8★24,667 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Coffee
Gelante$7.654.6★1,001 rev
Home Prefer Rib Knit Beanie Hat for Men and Women (US Alpha One Size Coffee)
Home Prefer$9.884.5★148 rev
SATINIOR Trawler Beanie Watch Hat Roll-up Edge Skullcap Fisherman Beanie for Women Men(Dark Brown 1 Piece)
SATINIOR$8.323.8★15,364 rev
Newest
by launch date
YeeHeen Dome Brimless Hats for Women Men Beanie Docker Cap Sailor Skull Cap Brown A
YeeHeen$10.03177 rev
Levis Mens Leather Batwing Logo Hero Beanie Hat Chocolate One Size
Levi's$17.873,553 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.771,090 rev
Kids Winter Beanie Hat - Toddler Youth Boys Girls Knit Warm Soft Cozy Cap for Autumn Classic Slouchy Cuffed Cap (One Size Brown)
WYOK$6.05168 rev
Wool Fisherman Beanies for Men Women Short Knit Fall Winter Warm Beanie Watch Cap Cuffed Trawler Hats Skull Caps Golden Brown
Simapu$11.04192 rev
Trending
90-day click momentumYeeHeen Dome Brimless Hats for Women Men Beanie Docker Cap Sailor Skull Cap Brown A
YeeHeen$10.034.3★
Home Prefer Mens Winter Hats Acrylic Knit Cuff Beanie Cap Warm Daily Beanie Hat Coffee
Home Prefer$9.744.7★
Carhartt Mens Canvas Cap Carhartt Brown One Size
Carhartt$19.974.8★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Coffee
Gelante$7.654.6★
Kids Winter Beanie Hat - Toddler Youth Boys Girls Knit Warm Soft Cozy Cap for Autumn Classic Slouchy Cuffed Cap (One Size Brown)
WYOK$6.054.6★
What buyers say about brown beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Keeps ya warm”
“The fit is comfortable”
“Great color”
“Comfortable”
“price is fair”
“The shape is nice”
“This hat is not thin”
“beanie stretches well”
“Great cotton material”
What buyers complain about
“Really small”
“more brown than da green i was looking for”
“Little overpriced”
“Cheap”
“Will be returning because unless you have an alien length head this hat is not ideal”
“arrived with small hole that's visible”
“Very cheap hat stretched out of shape after first wear”
“Ill shaped”
“Too thin and flimsy”
“Smell weird and too small”
Top return reasons
Common questions
- Is brown beanie profitable to sell on Amazon United States?
- The niche generates $45K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -81.8%. Flapen's verdict: Skip it (32/100).
- How competitive is the brown beanie niche?
- 25 brands and 63 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in brown beanie?
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 4.6%.
- When does demand for brown beanie peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 24.7× the quietest.
- What does it cost to enter the brown beanie niche?
- Listings span $6.05–$19.97; the average listing price is $12.41 (sweet spot $15–$100). The average incumbent carries 9,544 reviews — the moat a new listing must climb.