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Brown Adidas Shoes Women

Fail

Buyers convert on only 0.1% of searches, so Brown Adidas Shoes Women is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$31K/yr732K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
25%top-5 click share · 22 brands · 185 sellers

Flapen Score

Brown Adidas Shoes Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brown Adidas Shoes Women is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Adidas Shoes Women market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Adidas Shoes Women 732K times last year and spent an estimated $31K. The top 5 brands take 76% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
0.1%
Market size, estimated
$31Ka year
Top search term
brown adidas shoes women164K searches a year

02 · Price

A sale here is worth $60.24.

Listings sell for $60.24 on average, from $11.25 to $152.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $60.24 that is $0 to $6K a year per listing.

Average price
$60.24inside the $15 to $100 sweet spot
Price range
$11.25–$152.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #886 within Athletic. It carries 3,282 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
98%
Out of stock, average day
11.2%
Average rank
#886in Athletic
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,282per listing
Listings tracked
80

04 · Newcomers

16 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
16Amazon's first-year sales bar
Average brand age
33 months

Products

Top Brown Adidas Shoes Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

185

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

25%

Top 20: 54%

Open market

21%

  • Brand 152%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Search terms

Top Brown Adidas Shoes Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown adidas shoes women164K/yr
  • brown adidas105K/yr
  • brown nike shoes women52K/yr
  • adidas brown sneakers women61K/yr
  • brown new balance sneakers women60K/yr
  • adidas brown32K/yr
  • tenis cafes para mujer27K/yr
  • brown walking shoes women19K/yr
  • adidas shoes for women brown29K/yr
  • new balance womens sneakers brown19K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Adidas Shoes Women

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Size-Overall”
8.6%of orders come back
“They are a little tight”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brown Adidas Shoes Women questions

Answered from the same tracked data.