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brooks mens walking shoes

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 46Growth 39Conversion 5Competition 98Returns 28Price range 44Avg price 79Brand share 2Review moat 49Quality gap 52

Competition

Incredible8%

top-5 click share — an open shelf

Avg price

Great$90.26

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,630.59

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$250K

$250K/yr · 709K searches

Price range

Okay$13.28–$206.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, brooks mens walking shoes is a $250K/yr Amazon United States market (709K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

brooks mens walking shoes market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$135K–$181K
units × avg price
Conversion rate
0.4%
Avg BSR
#517
Page quality
0%
Prime
96%
Sponsored
83%
Out of stock
16.3%
Avg brand age
41 months
Avg seller age
144 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

194

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

8%

Top 20: 23%

Open market

18%

  • Saucony46%
  • ASICS33%
  • New Balance1%
  • Brooks1%
  • LUSWIN0%
  • ANTA0%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +11.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top brooks mens walking shoes search terms

  • asics trail running shoes men89K/yr
  • saucony guide79K/yr
  • asics gel venture69K/yr
  • saucony running shoes61K/yr
  • mens saucony shoes63K/yr
  • saconeys mens shoes45K/yr
  • asis shoes men39K/yr
  • saucony mens sneakers42K/yr
  • saucony shoes for men35K/yr
  • mens saucony24K/yr
All search terms

Top brooks mens walking shoes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2K2%$5K3%$7K4%$10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about brooks mens walking shoes

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall29%

“Really Comfortable for the price”

Size-Overall16%

“Fits as expected”

Exercise/Sports Suitability9%

“Perfect for walking”

Quality-Overall6%

“They are well made”

Value For Money5%

“Great value”

Durability3%

“Seems to be a durable running shoe”

Cushion3%

“Good cushioning”

Color3%

“Love the color”

Advertised Vs Actual Product2%

“Just as advertised”

Heel Support2%

“Great shoe, good support and comfort”

What buyers complain about

Size-Overall18%

“Too Short”

Quality-Overall9%

“very cheaply made”

Durability7%

“Poor durability”

Comfort-Overall5%

“Not Comfortable”

Cushion4%

“these have almost no cushion at all”

Feet Fit4%

“narrow toe box”

Heel Support3%

“The heel is ridiculous”

Width3%

“even felt tight in the width”

Material Quality3%

“material of shoe is horrible”

Value For Money2%

“Not worth your money”

Top return reasons

Feet Fit25%
Size-Overall23%
Length13%
Width12%
Color5%
Comfort-Overall4%
Advertised Vs Actual Product3%
Cushion2%
Shape/Style2%
Product Condition1%

Common questions

Is brooks mens walking shoes profitable to sell on Amazon United States?
The niche generates $250K/yr across 347 tracked products. 48 of 80 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Skip it (45/100).
How competitive is the brooks mens walking shoes niche?
11 brands and 194 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in brooks mens walking shoes?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.8%.
When does demand for brooks mens walking shoes peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the brooks mens walking shoes niche?
Listings span $13.28–$206.25; the average listing price is $90.26 (sweet spot $15–$100). The average incumbent carries 1,631 reviews — the moat a new listing must climb.