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Brooks Mens Walking Shoes

Fail

The top 5 brands take 99% of clicks, so Brooks Mens Walking Shoes is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$250K/yr709K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
8%top-5 click share · 11 brands · 194 sellers

Flapen Score

Brooks Mens Walking Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brooks Mens Walking Shoes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brooks Mens Walking Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Brooks Mens Walking Shoes 709K times last year and spent an estimated $250K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months
709K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
0.4%
Market size, estimated
$250Ka year
Peak month
August1.6× the quietest month
Top search term
asics trail running shoes men89K searches a year

02 · Price

A sale here is worth $90.26.

Listings sell for $90.26 on average, from $13.28 to $206.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $90.26 that is $0 to $9K a year per listing.

Average price
$90.26inside the $15 to $100 sweet spot
Price range
$13.28–$206.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #517 within Shoes. It carries 1,631 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
16.3%
Average rank
#517in Shoes
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,631per listing
Listings tracked
347

04 · Newcomers

48 of last year's 80 launches cleared the first-year sales bar.

80 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
80
Successful launches
48Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brooks Mens Walking Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

194

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

8%

Top 20: 23%

Open market

18%

  • Brand 146%
  • Brand 233%
  • Brand 31%
  • Brand 41%
  • Brand 50%
  • Brand 60%

Demand

Brooks Mens Walking Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Brooks Mens Walking Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asics trail running shoes men89K/yr
  • saucony guide79K/yr
  • asics gel venture69K/yr
  • saucony running shoes61K/yr
  • mens saucony shoes63K/yr
  • saconeys mens shoes45K/yr
  • asis shoes men39K/yr
  • saucony mens sneakers42K/yr
  • saucony shoes for men35K/yr
  • mens saucony24K/yr

Reviews and returns

What reviews say buyers love and hate about Brooks Mens Walking Shoes

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Too Short”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brooks Mens Walking Shoes questions

Answered from the same tracked data.